Make use of free tools to check link research

Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very …

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Easy wins around video optimisation

Just keep in mind that mobile optimization is about more than just meeting the minimum requirements of Google-it's about giving the best possible experience to your mobile users. On the other hand, the following removes your site from the search engines: Its like looking for a place to find the …

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Concentrate really hard on your site's duplicate content

You're definitely familiar with Google search in general; its primary function is to give users a list of the best, most relevant results for their search queries-and, unless you're a hardcore Bing user, you'd probably agree it's doing a pretty good job. Before I go any further, I should answer …

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Myths and misconceptions about authority sites

Part of it comes from the brilliance of Googles algorithm. I sometimes run across clients who have loads of PDF files that they just want to post on their websites. Your business’ needs are undoubtedly unique, so you need to understand the features and figure out a way to pick …

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How to get Google authorship

Applying this thinking to the realm of keywords, many businesses select a broad range of subjects and key phrases on which to focus their campaign. An influencer probably isn't going to write a blog post for just one sachet of protein powder, for example. If you're looking for traditional rocking …

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High advertisement ratio can be mitigated by using plugins

Conversion rate optimization is the process of optimizing a website through various tests and iterations in order to increase the amount of leads, sales or other specified goals a business owner has identified - a form submission, phone call, appointment inquiry, product purchase or email subscription for instance. In terms of …

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Cracking the reporting code

I'm betting that Salman Rushdie and Scott Turow are not writing these articles as a side business. The SEO services that businesses prioritize reflect a recent shift in the customer buying journey. The new customer journey emphasizes mobile search (link is external) in addition to longer consideration and decision-making periods …

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Check navigation and UX factors

Optimizing your site's speed score is an important factor because your visitors aren't going to wait around for your page to load. They have thousands of options to choose from on the web, and if your blog isn't loading fast enough, they will hit the back button to explore the …

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A focus on webmaster tools to benefit search engine placement

People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. It didn't always work, but it was enough to tank small businesses who didn't know they …

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Mobile-First Indexing: Fix issues around bounce rate

Depending on how you classify SEO, there's really only one primary goal: attain higher ranks in search results. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user's intent and search behavior. Users no longer have to …

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Tell me more about SEM

?we?re constantly making updates to our search algorithms, including smaller core updates,? Google added. Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing …

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Using SEO strategies like the pros

But no matter how relevant a book may be to your interests, it won't matter if the book isn't currently on the shelves. On the other hand, white hat SEO is an effective approach to optimizing your website for search engines and building a sustainable business online. Award winning Lucy …

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Making the most of SEO by comprehending URLs in a detailed way

Machine translation is not there yet, and it is questionable whether it will ever get there. The value of providing the best information to their customers is that they can charge businesses for reaching these customers. Your GP, or possibly a physiotherapist, will discuss the benefits you can expect from …

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The tightening up of google news sitemap

While Pay-Per-Click may assist you in earning long-term clients and referrals by growing the consumer list on the whole, in the long run, it is frequently cheaper to get traffic through search engine optimization rather than Pay-Per-Click. First, it’s not compressed in its physical size on the disk. A …

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Find out more about SEM

The go-to example is Yelp, an aggregator of local business information and customer reviews, but there are several other sites with a niche focus, such as UrbanSpoon or TripAdvisor. Others are more focused on output. Get unique unusual gifts ideas, discover this year's top gifts and choose the best gift …

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Beginner's guide to URLs

The keys are great product, sound service, niche focus, great content, and good search engine optimization. Online alternatives come in the form of paid ads, while offline alternatives are used in the traditional marketing sense. The purpose of a short url is actually focused on serving heavy traffic sites, and …

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Think about backlinks from the start

The context of your links is also vital. Google looks at the appropriateness of the source (in terms of its relevance to your industry). Through their networks of car breakers and dismantlers, (otherwise known as scrap yards), online stores can source and supply discounted car parts for the carburateurs weber …

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Don't forget RSS feeds

From onsite optimization and ongoing content, to social media activity and offsite link building, the most successful companies are the ones that pay attention to every facet of SEO. Search engine bots are entirely different entities. What better than a walk in the park with the family at Bath this …

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Understanding stickiness

On one hand, it makes logical sense-if each location is different, why not try to rank on each site individually? Neither is a good indication of user experience; both imply that a user has left the site after visiting this particular page. Recently, I came across this interesting large rocking …

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Focus on ROI Instead of canonical URLs

With tons of articles competing for the same keywords, Google now treats word count as content for link building. When building internal links, here is the rule: create silo pages, silo pages are pages that connect to categories and supporting posts and pages. Get out and about with the kids …

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Reasons why you cannot learn keyword research well

Unless you have a budget large enough to take on some of the leading global brands in your industry, it makes sense to target low-competition keywords that meet all the criteria on this list. Your domain will play a role in the recognizability, memorability, and clickability of your site. With …

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Questions to ask about javascript

In many ways, "more is better" is an ideology that dominates the SEO world. Bottom line when it comes to YMYL: make sure that any content on your website will help, not hurt, the people who consume your content. If you're out and about in East Yorkshire, it worth checking …

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Repurpose old forums

It can also be placed near the end of the code, near the closing body tag. Despite this lack of public awareness, RankBrain is one of the most significant advancements to Google's algorithm since the Panda update, and if you want to preserve and improve your SEO strategy for the …

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