An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. In marketing communications, feedback includes purchases, inquiries, complaints, questions, store visits,
blogs, and website hits. Too many internal links can result in the user getting frustrated by getting bombarded with links and ultimately not interested in your content. More important, learning can occur.
My thoughts on white hat SEO
Client companies expect advertising agencies to help design marketing programs that take advantage of the benefits of a strong brand image. Paid links are another no-no, Do your homework! The primary resources are all available here. Its as simple as your ABC's whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. At the very least, it takes time to implement.
Keyword development is one of the most important optimization factors you will learn about and can make or break your website's ranking! Website crawl-ability and making a website searchable goes beyond making sure Google can "crawl" the website. Understanding how a website's users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website. Video provides another big opportunity for search acquisition. Not only do videos often appear in blended search results, but YouTube is now the second largest search engine (after Google), accounting for 3 billion video views a day. Away from on-page SEO, link-building is a huge factor in how search engines rank your web pages.
Quality over quantity when it comes to white hat SEO
The approach to solving these problems is to handle with care. Then your rankings don't really matter. Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are. According to Freelance SEO Consultant, Gaz Hall from SEO Hull : "Beyond search-triggered alerts, there are also social alerts and automated recipe alerts."
How Should You Use Search Activity Data?
Effective search acquisition begins with learning more about your customers and what they're searching for. From there, you can assess your site and make sure it satisfies the needs of those searchers. Remember: The talk on Facebook is about OSOO at the moment. Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. Other than optimized and compressed media, your website structure, code, and navigation also determine your page load speed. The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests.