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  1. Clear and unbiased facts about scraping

    Growth hackers extend beyond marketing into product development, because user retention is a key goal. While, for the most part, social media doesn't have an instant ROI, you are creating a larger awareness of your brand. Facebook, the largest social media site, hosts more than 1.2 billion users worldwide …

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  2. Things about onsite SEO you have to experience yourself

    Are they keywords related to my lead-generating content? Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your site for the future of search engines. Some people prefer the illusion that they make rational purchasing decisions rather than emotional ones. Recently …

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  3. Follow a consistent cadence towards authority sites

    If a vendor cannot tell you specific results they've gotten for other people, they do not warrant your trust. Americans conduct more than 20 billion online searches a month, and worldwide, we type into a search box 131 billion times monthly. That's 29 million searches per minute. (Google alone receives …

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  4. Short Story: The truth about googlebot crawlers

    Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

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  5. Actionable tips on bounce rates and Facebook

    In contrast, any person who happens to be in the area and has a cell phone can post a tweet with a hashtag and a photo or a video, which becomes available worldwide within a few seconds. Testimonial link building is a win-win scenario. Many businesses offer you the chance …

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  6. Lets look at our approach to SERPs

    Service companies tend to favor media advertising. I was asked what seemed like a pretty simple question for this video which is "why is SEO difficult?" and you know, on the surface it's tempting to just be able to say "oh you know, it's complex, there's a lot to it …

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  7. The main aim of your content

    Action-oriented advertising takes place in the business-to-business sector. Google is showing Context is King when it comes to indexing people in Google's Index. Websites can benefit from mixing evergreen content with their fresh posts and pages. Making money is a very broad-based objective.

    Be sure to use your long-tail terms …

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  8. Self-publishing Parasite SEO based purely on 301 redirects

    Another way that having your keywords in the URL helps is when it comes to link building for Google. In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. SEO is important for every …

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  9. I urge you to think about onsite SEO

    Customer friendliness and ease of use remain primary. You get a server all to yourself in addition to a much better service-level agreement (SLA). At that point, company leaders consider what they wish to change, why, and how they intend to accomplish it. Effective content curation, better accessibility practices and …

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  10. How do our marketing activities compare with our competitors?

    As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it's wise to start thinking of your company or organization's fans as extensions of your inbound marketing team. Use it before it ceases …

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  11. The secret to finding world class tools for quality

    Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. Don't just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in …

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  12. Taboos about cloaking that you should know

    Advertising offers an excellent venue to increase brand awareness. Today, queries don't just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. The goal remains the same: to coordinate marketing …

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  13. Why most people will never be great at non reciprocal links

    Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. In recent years, the ways marketing professionals approach ethnic marketing have changed. To increase brand recall, frequency becomes …

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  14. Useful tips from experts in scraping

    I believe that any Google optimization effort cannot be effective unless on-page optimization is thoroughly addressed at the start of any search engine optimization initiatives. Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings …

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  15. Are search volumes affected by bounce rates

    Never start a new sentence on a new line just because it happens to look neater; there needs to be a reason for making a new paragraph. Visual consistency leads the viewer and moves the message from short-term to long-term memory. Local Keywords - When it comes to local SEO, local …

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  16. Learn to do plugins like a professsional

    That is what it's all about. For a search engine to be able to display relevant results when a user makes a search query, there has to be an archive of available information for it to select from. This archive is called an index. Every search engine has its own …

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  17. Never underestimate the influence of keyword stuffing

    Avoid the use of symbols in URLs and prefer more human readable alternatives. If you have a multiple site strategy selling the same products - you are probably going to cannibalise your traffic in the long run, rather than dominate a niche, as you used to be able to do. Test …

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  18. Are search volumes affected by RSS feeds

    By starting a blog - or taking an existing blog up a notch - you can increase your influence and establish stronger relationships with potential and current customers. What are the components of an integrated marketing communications program? A "link" is when another website talks about yours and "links" to you as …

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  19. Bend over backwards to satisfy your customers

    Allocating larger amounts at the beginning of a product introduction helps build brand awareness and brand equity. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page's code) can …

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  20. Intent

    Use bullet lists. The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to understand the structure of your …

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  21. The hidden agenda of conversion rates

    If you're trying to build credibility, then make the effort to cite the information you're referencing and link out if it makes sense. Use as many data sources as possible to identify all the URLs that are needed to take into consideration for the migration: those identified from your own …

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  22. Turn your SEO campaigns into a high performing machine

    emerged in the clumsy form of http:// akebono.stanford.edu/yahoo (this URL no longer exists, but you can read about Yahoo!'s history in more detail at http://docs.yahoo.com/info/misc/history.html). Message arguments, product information, and benefits should be placed in the copy. Oftentimes, low-quality …

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  23. Wait. Are googlebot crawlers really that simple?

    Social media interactions are a worldwide phenomenon. Make note of the unique characteristics on-page and in the source. Read and understand heat maps, know your visitors/users and occasionally test your user interface. People can use a site like Scoop.it to aggregate their own pages of links on certain …

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  24. Be mindful of link building

    Check out my Complete Guide to Link Building to find the best methods currently in use. A current situational analysis involves examination of the firm's ongoing market situation. It helps the search engines quickly determine what the page is about. Developers who aren't already focused on SEO requirements aren't necessarily …

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  25. Follow a consistent cadence towards stickiness

    If your niche is very competitive, you probably shouldn't go after the most competitive head terms. It will be really hard to rank for those. Limit use of PDF files. What factors do you need to bear in mind? Does keyword usage still apply? Once you have identified keywords that …

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  26. Get rid of inbound links for good

    Always use no follow if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does not wants its search results to suffer and hence takes …

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  27. Hidden facts about mobile search

    Some online companies are still forced to turn away international orders because they do not have processes in place to fill them. Keyword density is a tireless SEO myth. The active sentence, There are plenty of online tools that you can use for this purpose, including Open Site Explorer, Majestic …

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  28. High advertisement ratio can be mitigated by using site submissions

    Mobile phones enable marketers to create location-based mobile advertising campaigns, often called geo-targeting. Your net promoters are those customers who are engaged with your site, so emailing them is a slam dunk. You can stop improving certain pages, but the site as a whole can always be improved. Search engines …

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  29. Keep an eye on anchor text

    Most media planners believe an advertisement requires a minimum of three exposures for an advertisement to be effective. When you're looking at a competitor's web page source code, you'll see the title tag near the top of the page, along with a bunch of tags used to describe the page's …

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  30. Reasons why marketers love 301 redirects

    Similarly, your website will be targeting a specific population. SEO, or "search engine optimization", is the process of organically increasing the visibility of a web page in search engines, like Google, Yahoo and Bing. It's easy to take shortcuts with product descriptions on eCommerce websites, especially with similar products. Any …

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  31. Reasons why marketers love web crawlers

    This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. A 301 redirect tells search engines (and human browsers) that content has permanently moved from one location to another, and automatically redirects the user to the new page. Suffice …

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  32. Running on SEO fumes

    Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from …

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  33. The untapped goldmine of site submissions

    You need solid SEO to compete online and to obtain traffic. Period. These sets of rules determine whether the web page is genuine or spam and whether it contains relevant content proving useful to the users in order to have a search-engine result page, which is organised and informative. As …

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  34. Taboos about analytics that you should know

    Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. To use guest blogging to create backlinks, you first have to do a ton of research to find blogs targeted to your audience and keywords. Strategically written website copy …

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  35. Top trends in rankings to watch

    A social media following shows that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media, promoting your website at the same time. What's more is that if you're in the same …

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  36. Unlocking the mystery of reporting

    Keyword research is one of the most valuable things you can do to obtain and maintain high search engine rankings and promising SEO results. For most small businesses, a keyword combination contains usually three or more targeted words that describe what you do. There is no simple tweak that conquers …

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  37. What everyone ought to know about splogs

    You get a server all to yourself in addition to a much better service-level agreement (SLA). You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. Keywords are less often used nowadays as the …

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  38. Bucket brigades based on cloaking

    As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the …

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  39. Keep an eye on bounce rates

    Paid software is not exempt from this rule; it will also have some bugs. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. Link building always paves the way for effective relationship …

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