Applying this thinking to the realm of keywords, many businesses select a broad range of subjects and key phrases on which to focus their campaign. An influencer probably isn't going to write a blog post for just one sachet of protein powder, for example. If you're looking for traditional rocking …

Google doesn 't want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven't paid for and it wants to …

In many ways, "more is better" is an ideology that dominates the SEO world. Bottom line when it comes to YMYL: make sure that any content on your website will help, not hurt, the people who consume your content. If you're out and about in East Yorkshire, it worth checking …

If you pay attention to that, you will make it easier not only for humans to identify what your site is all about - you will also make it easier for search engine robots to give your pages their proper weight. The more you can make it look a human-made every …

Google may penalize specific tactics, but they will never penalize quality. Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. With Google Tag Manager (GTM) installed you will want to install Google Analytics (or move your analytics installation from the hardcode to Tag …

Google would pick one of these pages at random to index, and completely ignore the other version. When Google demotes your page for duplicate content practices, and there's nothing left in the way of unique content to continue ranking you for - your web pages will mostly be ignored by Google …

Use this warning to identify where you can better answer the query, rather than just repeat it. Write a new and better title. While you don't want to over do it, these keywords help Google associate your pages with searcher's queries. Have you ever tried to buy an artisan rocking …

Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage Analytics and data modeling are what initially drove me to become an SEO. Before you can write an optimized title tag …

On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. There is a clear relationship between what Google considers highquality content and what appears in the search results. Why do online businesses disavow links? As I walked into the …

Alt tags are a text alternative to images when a browser can't properly render them. Digital marketing is not all about selling and purchasing of products and services. Do they go back to Google and try another website? Have you seen this wonderful yorkshire rocking horse ? For example, where would …

Many SEO's still believe that PR exists in some form. Essentially, PR is a score of the strength of a website's backlink profile. People don't read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. If you …

The traffic manager works closely with the advertising agency's account executive, creatives, and production staff. Most times, search engines have no way of finding these URLs. An integrated approach connects brands with each audience, simultaneously or sequentially. One issue often cited by those who believe links aren't as important to …

Clearly then, Google is determined to increase user-friendliness by providing quick answers for users on the move. Begin the process of having your registrar changed to your new hosting provider (who will then handle everything for you). Let 's explore this idea a little further. Retailers invest significant dollars to …

I will now show you how to research the competition using a real-world example so you can do it for your own website. If it does not already exist, thin content is easy enough to prevent. Because time is the most valuable resource for small businesses (link is external) , the …

If you are a business owner trying to improve your online presence it can seem overwhelming with all various terms and technical information, but don't worry! However, you can find a duplicate content checker quite easily. Another regional search engine powerhouse is Yandex, which owns more than 60% of Russia's …

Search engine optimization or SEO in short, is a set of rules which can be followed to optimize your website for search engines and thus improve their search engine rankings. It's usually a blend of search engine hosted tools, third-party testing tools, and automation tools. One of the very first …

One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. A product or brand with a high positive image retains control and channel power when marketing items to retailers. It can be …

Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a …

To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. online retail purchases havegrown from $262 billion in 2013 to $370 billion in 2017. Your SEO strategy needs to be a continuous process. Worse case scenario your website is hit by the …

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. In marketing communications, feedback includes purchases, inquiries, complaints, questions, store visits, blogs, and website hits. Too many internal links can result in the …

Even newer kids on the block like Snapchat provide a super fun way to consume news. Your sitemap should consist of a single web page with links to your top-level pages. For modern digital marketing, that doesn't just mean knowing what they want, but understanding how their search habits work …

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what's working for them to one's own website. Choose keyword frequency over keyword density. Creating and launching a fully-fledged website is not enough …

You know there are no magic marketing bullets offline; there aren't any online either. A page's title tag is the clickable text that appears in search results. Though easily overlooked, it's one of the most important factors in on-page SEO and capturing your visitors' attention - describing in just a few …

Curiosity with a hint of skepticism should be exercised when determining potential areas for growth online. Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? The same trends that exist among …

This type of negative word-of-mouth can be devastating. Be consistent with colors. Make no mistake: some web directories are completely automated. Another example of keywords is the Long Tail Keyword.

Go long-tail and forget domain authority

Keyword Research How SEO Works 2 Every day 25% of the search terms the Search Engines see, they have never seen before. Take it from Google themselves: sites that aren't mobile-friendly or don't have a mobile version of their site should consider a redesign in the near future, since this …

Competitors might enter a market and usurp a brand's position. There's not a lot of traffic in long tail results unless you do it en-mass and that could invite further site quality issues, but sometimes it's worth exploring if using very similar content with geographic modifiers (for instance) on a …

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google's algorithms. As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it's not …

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you'd like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages …

To combat possible future updates, you can also ensure your site is engaging and of high quality. You must also use social SEO. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing …

In business-to-business markets, brand equity influences selections in the buying decision-making process. A permanent redirect from one URL to another indicates the original URL has changed for good. It represents a two-way street in which a sender establishes a connection with a receiver. Links are the key to ranking well …

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can …

There's so much misinformation floating around out there that it's kind of hard to know what to trust and even people who are basically saying the things that have worked for them, again, it may not work for you in your case. One of the biggest challenges websites face today …

The easiest way to optimize your website is to hire a SEO specialist to do the work for you. Doing things to competitors like using advanced knowledge of current search engine penalties from algorithm changes to sink them is an aggressive move by meanie-hat SEOs. Website owners all want their …

Maybe blogs aren't what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. Off page SEO refers to the strategies performed outside of your website that can be used to improve …

As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what effect does this have on local SEO? Companies using local SEO will need to think about their keywords for voice …

Google's own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for …

An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. Content marketing, or branded content, consists of providing …

You can also buy domain name misspellings to capture any lost traffic. Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing …

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful …