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  1. The ugly truth about 301 redirects

    As seen below, typical Google results are dynamic, showing websites, news, local results, images and more. By using it on your blog we are sure that you will always hit the bullseye with every piece of content you create. On Linux you can have a.html, A.html, a.Html …

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  2. Here is a quick way to solve a problem with SEO

    You can republish articles on your blog to prevent it from being buried deep in your archives. he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. Categories …

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  3. Discover the connection between user experience SEM

    Although there are many ways to improve site speed, image compression can typically make an immediate impact. Products with strong brand equity are often chosen over products with low brand equity or brands that employees in other firms know less about. Your website or company logo should be present on …

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  4. Measure and Improve by paying attention to analysis

    User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! Only target head keywords if it is part …

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  5. Quality over quantity when it comes to comment spam

    However, using Google Suggest to help find frequently searched keywords can be a valuable part of your optimization strategy. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? The SEO people are engaged …

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  6. Lessons I learned about long tail search

    Advertisers employ fear appeals because they work. Whilst we may have just said that keywords are no longer effective, donnt let that fool you! Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended to get …

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  7. SEO for Lead Generation and Direct Marketing

    Short URLs are more appealing to users in search results, are easier to remember and are simpler to type without making mistakes. Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research products and services. Without an inviting …

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  8. Warning: These mistakes could destroy your rankings

    Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating …

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  9. Local map results showing up may make your result less appealing

    Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. The number of referring individual domains …

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  10. The philosophy of analysis

    If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don't want potential visitors to be unable to read the full title in the SERPs. Short domain names are easier to remember. The cognitive mapping process explains the knowledge structures …

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  11. Interesting facts I bet you never knew about page rank

    However, the difference is that SEO only affects the unpaid or organic results, and seeks to improve a website's ranking relative to the order of results displayed on the page. What does the project schedule look like? SEO for small businesses doesn't need to be complicated. You can improve your …

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  12. Take care when dealing with keywords

    If you do not have access to these tools, download a free trial or search for an online coupon. Majestic's Trust Flow is representative of link relevancy and 'trust'. This is a major problem, which can really have a negative impact on your entire strategy from start to finish. Old …

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  13. Advantages of nofollow links and how you can take advantage of this

    The most believable testimonies come from everyday people, actual customers. This also signals to search engines that your page is mobile friendly which will boost search rankings on mobiles. Which opportunities should be pursued first? If you are already running an Internet marketing campaign or are about to embark on …

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  14. Create an e-book or guide every few months

    In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. Fast load times aren't just essential for a great user experience - they also significantly impact search rankings. Assuming you can skip SEO …

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  15. Demographic segmentation

    earch engines don't read images, they read the ALT text instead. You should use an ALT attribute to help engine crawlers better understand the meaning of an image and what it represents. Sometimes the best way to get links is not to ask for them. That doesn't mean you should …

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  16. Design + webmaster tools = Greatness

    The page title is still one of the most important ranking factors for Google, so you have to make sure it's optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn't too long. Set up paid search …

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  17. Don't forget about link exchanges

    If you have different sections of your site, or domains for each country, enter each one in the relevant directories: Google Places, Bing Business Portal, or any other directory that's relevant to your region. Google also takes extra focus on the anchor texts. Just like the page content, the backlink …

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  18. Enhance firm image

    An advertisement placed in more than one venue reduces competing ad interference. Good SEO also tends to simultaneously improve a website's usability. The transition from Web 1.0 to Web 4.0 changed the ways in which consumers communicate and interact with companies through engagement programs, cloud operations, and web …

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  19. Find a simple guide to link research and read up about it

    Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear in the reviews. There's also a correlation between high rankings and a mention of the city in the review …

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  20. Go long-tail and forget rankings

    A business model that calls for generating revenue by selling ads operates in a fundamentally different marketing mode. Closely tied with consumer video reviews is the re-creation of broadcast ads. But still you face other challenges. An alternate name for the process in the context of search engines designed to …

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  21. Thinking about offsite SEO makes everything OK

    Most modern SEO agencies will continue to proclaim that content is king (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. At the top …

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  22. Your key to success: webmaster tools

    As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers' problems, and make your content and SEO practices natural and relevant. The concept of 'link' is changing in that …

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  23. Double Your Profit With These Tips on link exchanges

    Are there specific timelines? In an abstract image, the subject becomes more difficult to recognize. Upgrades to the Google interface have enhanced the user experience from start to finish. Advertisements highlight price, style,

    Unexpected ways page impressions can help with getting your website noticed

    Keep in mind that the more …

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  24. Installation and Setup

    You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. The best measure of your content's value is user satisfaction. If users …

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  25. Losing Focus on keyword research

    It is not enough to optimize the content on your page. You must also optimize the images. Add keywords to the file name of the image and the image alt text so that the search engines crawl the images as well. Did they leave right away and go back to …

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  26. Winning tactics for SEO

    A well-designed market communications analysis begins with the marketing team identifying strengths and weaknesses of local competitors and places in which opportunities exist. Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for …

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  27. Having fun with walled garden sites

    There haven't been many changes to the world of search marketing which have had such a powerful effect as the rise of voice search is currently doing. The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as accurately …

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  28. Learn to do nofollow links like a pro

    Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate …

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  29. Make a good use of webmaster tools

    Good content will also naturally improve search rankings by attracting more backlinks and social shares. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that's along the same …

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  30. Make your website easy to access and well organized

    Local SEO is making sure your business address is regularly seen on the website. Public relations activities are not standard marketing functions. When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be …

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  31. Naturally use the keyword throughout the content

    One of the first things you 're going to need to do is to fill your site with great content and to use your keywords throughout. There's a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that association …

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  32. Pay particular attention to CTR when performing an audit

    A visual image requires less brain activity than using one's imagination. Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your …

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  33. The lazy way to Google algorithms

    Another benefit of collocation is power redundancy, which you would rarely have at your small-business office. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google's customer …

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  34. Useful tips from experts in comment spam

    The SEO plan contains information on internal and external proposed optimizations. Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality. As there are so many competitive businesses and niche markets on the World Wide Web, the conventions and …

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  35. Easy internal linking

    Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you click on the website address listed, you will be forwarded onto your website. Some SEO professionals …

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  36. Follow a consistent cadence towards forums

    Sharing pieces of content, regardless of if it's from your site or someone else's, is key. Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your …

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  37. It is very important that your web pages get targeted traffic

    If you choose to work with a professional SEO agency, then you'll be able to make the most of a professional team of writers, with professional proofreaders to ensure that your content is of the absolute highest quality. Your website should be thematically oriented to specific keywords for optimal rankings …

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  38. Let's talk about scraping

    There's never any reason to buy or pay for reviews. Announced earlier this year, Google's "mobile-friendly" algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on mobile devices. A search engine targeting strategy can mean several things …

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  39. Make sure you know exactly what you're doing with backlinks

    I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. Link building is a long-term project …

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  40. Self-publishing Parasite SEO based purely on analysis

    The more competitive the keyword, the more meticulous the on page optimization should be to offset the tendency for attrition or recession in the SERPs. There is no limit to the design of anchor texts for internal linking, since no Google filter can be used here. But not all duplicate …

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  41. What everyone ought to know about page rank

    The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. If any campaigns, emails, or paid search are used in conjunction with your specific page monitoring tests, it will throw data off slightly. It …

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  42. Develop your follow-up approach

    Producing low-quality content as fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time. Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders …

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  43. Thinking about cloaking makes everything OK

    Your content is there to provide real, relevant information and encourage your user to trust you. It's a good idea to know the sales cycle in your industry because people with different job descriptions have different roles. If you are putting content on your own site, try to keep things …

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