Make use of free tools to check canonical URLs

And I would add that some segment of the population (maybe 10-15%) still use in-car GPS devices so it is important there as well. This will clearly demonstrate to Google how your locations are set up, and how they all relate to your master brand. The expensive price of a …

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What your mum didn't tell you about inbound links

Launched in April 2012, the Google Penguin algorithm served to filter sites that used spammy linking to manipulate ranking. Your SEO strategy will go a long way for you and your business with the proper maintenance. Avoid using very long titles and headers with repeated keywords, or your site could …

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Unlocking the mystery of URLs

There is an old adage used by webmasters which sum up most successful websites, "content is king". It's important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and entertainment …

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Analyse your existing keyword stuffing

Deliver a brief message to readers to let them know what you're going to talk about. It'll save their precious time and they'll be more likely to continue reading. This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and …

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Make your site easier to navigate by using javascript

Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash …

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Everything you need to know about keywords

For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It's counterproductive. It's is a signpost of a …

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We've reached a tipping point when it comes to analytics

To achieve success, companies integrate email marketing programs with other channels. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. The main idea behind the traditional link building to …

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Top trends in keyword stuffing to watch

In most cases, SEO specialists don't use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 redirect is often used when they want to test a new page for client feedback but they don't want to damage or change the old page's rankings and history. Although …

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How we improved our Google algorithms in on week

It pays to start at the beginning and decide if you need to worry about SEO or not. Most businesses do, but some don't. Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories. Even if you aren't working …

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Are search volumes affected by webmaster tools

Social media provides a unique venue for businesses to connect with loyal customers while positively influencing others. It is a well-known fact that Google and others are continually modifying their secretive search engine algorithms and thus their SERP rankings. Any coupon, promotion, contest, social media program, or advertising campaign should …

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High advertisement ratio can be mitigated by using forums

Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience - in other words …

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Can link research really make a difference?

The average time consumers view online video ads is 21.4 seconds, compared to 13.6 seconds for television. People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. Google Trends is …

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The Role of Marketing Messages in Cognitive Mapping

Consequently, with the right content marketing and SEO elements, it will deliver high rankings where it can be easily found by your target audience. Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for your readers. The meta …

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Personalization counts: how does domain authority fit into this?

According to Moz's Beginner's Guide to SEO, Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Thinking in terms of the user, a category with only 1-3 products usually doesn't provide the greatest browsing experience. It may be your best option if …

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Find a simple guide to landing pages and read up about it

Search engines are the key to making your site more than a fading mirage in the desert. When you understand the basics of search engine optimization you can use slight modifications to optimize virtually anything online. I think it's good to have lots of content on the website given the …

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Are search volumes affected by javascript

Basically, the content needs to flow naturally and contain useful content that is in line with the overall point of the page. Get specific by taking a structured approach. It's not enough to focus on the right keyword-you need to make sure that you're communicating the 'right' information to Google …

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Learn how to start with content

Your role when writing content is to give them the information they're looking for and to make them feel satisfied and happy that they found your page. Other words, like similarly, nevertheless and however can also work to give a clear signal to your readers and let them know where …

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What can Twitter teach you about offsite SEO

A marketing channel consists of a producer or manufacturer vending goods to variouswholesalers or middlemen, who, in turn, sell items to retailers who offer the items toconsumers. Are they on HTTP/2? The most important thing with a trust or brand problem is to never try to squash the truth …

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One important aspect is link bait

The interesting thing about the meta description is you can control this and it is your first opportunity to reach website visitors. They see this well before they reach your website or blog, so make sure this description is an easy to read sentence and make sure you write it …

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The hidden agenda behind onsite SEO

To improve response rates, advertisers have created increasingly complex targeting campaigns that utilize various web metrics. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. And, that's not easy. You should instead indicate to mobile browsers using the viewport meta tag that …

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I urge you to think about keywords

Although Web crawlers enabled the early search engines to have a larger list of sites than the manual method of collecting sites, they couldn't perform the other manual tasks of figuring out what the pages were about and ranking them in order of which ones were best. It's one thing …

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Consider backlinks at the inception

Each target market or market segment will be selected, in part, because the company, product, or brand position matches the segment. Firms with experience often set selection criteria in advance in order to reduce any biases that might affect decisions. Brands are more likely to be chosen over others when …

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How to survive your first encounter with non reciprocal links

Advertisers utilize several persuasion methods. IIS naturally favors Microsoft development platforms such as ASP.NET and C#. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless …

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What is the single best piece of SEO advice?

Many global organizations embraced hreflang. Ads at the beginning of the video result in more impressions while those in the middle have the highest completion rate. Sometimes, the search engines cannot understand the page content. If you decide to do SEO on your own rather than bring on a small-business …

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Can ROI help improve my search engine placement?

You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' …

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Consider social media at the inception

Cheaters tend to assume others will be taking shortcuts as well, so they're betting their client doesn't know the difference between types of traffic or how to look it up themselves. Perfect search engine optimisation of the coding will invariable lead to very high page ranking no matter what the …

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Find a simple guide to link building and read up about it

SEO gets the visitor to the door. Many CMS systems do not set internal search result pages to "noindex,follow" by default, so a developer will need to apply this rule in order to fix this problem. Americans conduct more than 20 billion online searches a month, and worldwide, we …

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Go for SEO quality not quantity

Know your target audience, as this can be helpful when it comes to making website usability decisions such as font sizes, dynamic menus, and the like. Another regional search engine powerhouse is Yandex, which owns more than 60% of Russia's search engine market share. By downloading an app, a fast-food …

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Influencer marketing and publishing opportunities.

Let's discuss each of these in turn. Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that you will get from a highly competitive keyword, will probably …

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Is this the end of organic links as we know it?

Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely... While you don't want to over do it, these keywords help Google associate your pages with searcher's queries. Since …

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Less is always better when it comes to keyword stuffing

Worse case scenario your website is hit by the Google Panda algorithm. Now that you know what is thin content according to Google, how to avoid thin content penalty? Recency theory notes that a consumer exhibits selective attention and focuses on personal needs and wants as he considers advertisements. People …

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Make a good use of keyword stuffing

Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. A work around so as to fix …

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How to deal with offsite SEO

If you're approaching your content marketing from a creative perspective, your content will never be the same as another. Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Most sites have moved to an adaptive design, which …

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