Using competitors to establish position can be accomplished by contrasting the company's product against others. This authority is defined by the number and types of websites that link to a given website or URL. Deception is never the basis of a sound business strategy. Would an inexpensive FH Ayres rocking …

However, there are other factors to consider such as how competitive it will be to rank well for the given search term. Organizational structure can play a significant role in SEO. Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same word …

Growth hackers extend beyond marketing into product development, because user retention is a key goal. While, for the most part, social media doesn't have an instant ROI, you are creating a larger awareness of your brand. Facebook, the largest social media site, hosts more than 1.2 billion users worldwide …

Are they keywords related to my lead-generating content? Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your site for the future of search engines. Some people prefer the illusion that they make rational purchasing decisions rather than emotional ones. Recently …

I'm sure you already have some assumptions regarding your target audience's needs and problems. You also have some tips on who they are and what demographic they fall into. Of course, the development of SEO as a result of mobile devices can be traced all the way back to the …

As seen below, typical Google results are dynamic, showing websites, news, local results, images and more. By using it on your blog we are sure that you will always hit the bullseye with every piece of content you create. On Linux you can have a.html, A.html, a.Html …

Many SEO's still believe that PR exists in some form. Essentially, PR is a score of the strength of a website's backlink profile. People don't read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. If you …

Don't fill your page with lists of keywords, attempt to cloak pages, or put up crawler only pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. If so, would you feel …

If the domain owner chooses to renew the domain during the 40-day grace period, she typically pays the standard domain fee. You should do some sample searches and look at the results. The faster your site, the more Google will favor it. There's a very useful tool from Google itself …

For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It's counterproductive. It's is a signpost of a …

Now that you know what is thin content according to Google, how to avoid thin content penalty? New software packages often have bugs that users detect. You can't game the system. Are there any places in the UK to locate the finest G&J Lines rocking horses ? For example, where …

If creating and maintaining consistently substantial content sounds like a daunting task, you can hire a professional web copywriter to do it for you. You can track your site's progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can …

You can republish articles on your blog to prevent it from being buried deep in your archives. he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. Categories …

And then, I think the third most difficult part or the thing that makes SEO so difficult, at least for me, is the misunderstanding around what SEO truly is. The intent of web users searching on their mobile devices will be different from the intent of those searching the web …

Although there are many ways to improve site speed, image compression can typically make an immediate impact. Products with strong brand equity are often chosen over products with low brand equity or brands that employees in other firms know less about. Your website or company logo should be present on …

Increasingly specific and much longer search queries are required in order to find the right information. Browsers differ in how they treat invalid code so you should always use valid HTML to avoid browser specific issues. Some websites use pages with endless scrolling. Although Google can index these pages to …

If a vendor cannot tell you specific results they've gotten for other people, they do not warrant your trust. Americans conduct more than 20 billion online searches a month, and worldwide, we type into a search box 131 billion times monthly. That's 29 million searches per minute. (Google alone receives …

One is technical SEO. The "title tags", or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also …

They try to discover the way each search engine works, and learn the popular keywords people search for. This is especially helpful for 404 (Page Not Found) and 500 (Server Error) error pages. Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming …

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

In contrast, any person who happens to be in the area and has a cell phone can post a tweet with a hashtag and a photo or a video, which becomes available worldwide within a few seconds. Testimonial link building is a win-win scenario. Many businesses offer you the chance …

To achieve success, companies integrate email marketing programs with other channels. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. The main idea behind the traditional link building to …

Integrity is the essence of everything successful. A helpful solution to fixing this issue is to apply a conditional "noindex,follow" meta robots or X-robots tag to these pages whenever common verbiage (i.e.- "No products exist") is used on the page by the CMS. The following subsections go into …

In most cases, SEO specialists don't use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 redirect is often used when they want to test a new page for client feedback but they don't want to damage or change the old page's rankings and history. Although …

When in doubt, follow your instincts and let your bottom line guide your decisions. Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. All the pieces have to work together in concert. One could …

User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! Only target head keywords if it is part …

It pays to start at the beginning and decide if you need to worry about SEO or not. Most businesses do, but some don't. Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories. Even if you aren't working …

However, using Google Suggest to help find frequently searched keywords can be a valuable part of your optimization strategy. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? The SEO people are engaged …

Social media provides a unique venue for businesses to connect with loyal customers while positively influencing others. It is a well-known fact that Google and others are continually modifying their secretive search engine algorithms and thus their SERP rankings. Any coupon, promotion, contest, social media program, or advertising campaign should …

Advertisers employ fear appeals because they work. Whilst we may have just said that keywords are no longer effective, donnt let that fool you! Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended to get …

Service companies tend to favor media advertising. I was asked what seemed like a pretty simple question for this video which is "why is SEO difficult?" and you know, on the surface it's tempting to just be able to say "oh you know, it's complex, there's a lot to it …

Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience - in other words …

Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the 'road less traveled' with long-tail opportunities, and you'll be set. There was a time when SEO worked because a lot of big companies didn't understand how important …

The average time consumers view online video ads is 21.4 seconds, compared to 13.6 seconds for television. People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. Google Trends is …

Canonicalization, also known as canonical tagging, tells search engines that a page URL actually represents a default master page. The Internet a crowded and noisy place, so when you search for something online, you're going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one …

Both external and internal backlinks can play an important role in any SEO strategy. Therefore, inclining towards any one of them or over-doing them is not a wise thing to do. A flanker brand may be introduced when company leaders conclude that vending the product under the current brand name …

A spammer wants to scrape your content before Google crawls it, so your website is punished for duplications. You should instead indicate to mobile browsers using the viewport meta tag that a page should adjust its content to match the width of the device. For anyone monitoring their traffic from …

Action-oriented advertising takes place in the business-to-business sector. Google is showing Context is King when it comes to indexing people in Google's Index. Websites can benefit from mixing evergreen content with their fresh posts and pages. Making money is a very broad-based objective.

Be sure to use your long-tail terms …

Consequently, with the right content marketing and SEO elements, it will deliver high rankings where it can be easily found by your target audience. Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for your readers. The meta …

While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn't exceed 30 words. Never exceed 100 kilobytes on this sort of page. People who are able to create engagement …