Launched in April 2012, the Google Penguin algorithm served to filter sites that used spammy linking to manipulate ranking. Your SEO strategy will go a long way for you and your business with the proper maintenance. Avoid using very long titles and headers with repeated keywords, or your site could …

Google may penalize specific tactics, but they will never penalize quality. Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. With Google Tag Manager (GTM) installed you will want to install Google Analytics (or move your analytics installation from the hardcode to Tag …

With White Hat tactics, search engines are more likely to uphold your rankings as you continue to grow and add more content, so if you're a website that is need of a constant flow of visitors - this is the only tactic that you will need. If content can be reproduced …

Google would pick one of these pages at random to index, and completely ignore the other version. When Google demotes your page for duplicate content practices, and there's nothing left in the way of unique content to continue ranking you for - your web pages will mostly be ignored by Google …

Use this warning to identify where you can better answer the query, rather than just repeat it. Write a new and better title. While you don't want to over do it, these keywords help Google associate your pages with searcher's queries. Have you ever tried to buy an artisan rocking …

Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage Analytics and data modeling are what initially drove me to become an SEO. Before you can write an optimized title tag …

There is an old adage used by webmasters which sum up most successful websites, "content is king". It's important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and entertainment …

SEO requires so much content because it wants to grow. Google doesn't want to see a stagnant, unchanging website. It wants to know you're building up strong, useful and relevant content so it can deliver the best results for every search. However, usually companies contemplate them individually, and a joint …

On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. There is a clear relationship between what Google considers highquality content and what appears in the search results. Why do online businesses disavow links? As I walked into the …

It is featured prominently in the search engine results pages (typically used as the clickable link) as well as in the browser window. You have to create a Uniqueness to your product or offer. There's a lot that goes into this and we're talking the technical aspects of it: getting …

Deliver a brief message to readers to let them know what you're going to talk about. It'll save their precious time and they'll be more likely to continue reading. This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and …

Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash …

Alt tags are a text alternative to images when a browser can't properly render them. Digital marketing is not all about selling and purchasing of products and services. Do they go back to Google and try another website? Have you seen this wonderful yorkshire rocking horse ? For example, where would …

Using competitors to establish position can be accomplished by contrasting the company's product against others. This authority is defined by the number and types of websites that link to a given website or URL. Deception is never the basis of a sound business strategy. Would an inexpensive FH Ayres rocking …

However, there are other factors to consider such as how competitive it will be to rank well for the given search term. Organizational structure can play a significant role in SEO. Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same word …

Growth hackers extend beyond marketing into product development, because user retention is a key goal. While, for the most part, social media doesn't have an instant ROI, you are creating a larger awareness of your brand. Facebook, the largest social media site, hosts more than 1.2 billion users worldwide …

Are they keywords related to my lead-generating content? Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your site for the future of search engines. Some people prefer the illusion that they make rational purchasing decisions rather than emotional ones. Recently …

I'm sure you already have some assumptions regarding your target audience's needs and problems. You also have some tips on who they are and what demographic they fall into. Of course, the development of SEO as a result of mobile devices can be traced all the way back to the …

As seen below, typical Google results are dynamic, showing websites, news, local results, images and more. By using it on your blog we are sure that you will always hit the bullseye with every piece of content you create. On Linux you can have a.html, A.html, a.Html …

Many SEO's still believe that PR exists in some form. Essentially, PR is a score of the strength of a website's backlink profile. People don't read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. If you …

Don't fill your page with lists of keywords, attempt to cloak pages, or put up crawler only pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. If so, would you feel …

If the domain owner chooses to renew the domain during the 40-day grace period, she typically pays the standard domain fee. You should do some sample searches and look at the results. The faster your site, the more Google will favor it. There's a very useful tool from Google itself …

For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It's counterproductive. It's is a signpost of a …

Now that you know what is thin content according to Google, how to avoid thin content penalty? New software packages often have bugs that users detect. You can't game the system. Are there any places in the UK to locate the finest G&J Lines rocking horses ? For example, where …

If creating and maintaining consistently substantial content sounds like a daunting task, you can hire a professional web copywriter to do it for you. You can track your site's progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can …

You can republish articles on your blog to prevent it from being buried deep in your archives. he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. Categories …

And then, I think the third most difficult part or the thing that makes SEO so difficult, at least for me, is the misunderstanding around what SEO truly is. The intent of web users searching on their mobile devices will be different from the intent of those searching the web …

Although there are many ways to improve site speed, image compression can typically make an immediate impact. Products with strong brand equity are often chosen over products with low brand equity or brands that employees in other firms know less about. Your website or company logo should be present on …

Increasingly specific and much longer search queries are required in order to find the right information. Browsers differ in how they treat invalid code so you should always use valid HTML to avoid browser specific issues. Some websites use pages with endless scrolling. Although Google can index these pages to …

If a vendor cannot tell you specific results they've gotten for other people, they do not warrant your trust. Americans conduct more than 20 billion online searches a month, and worldwide, we type into a search box 131 billion times monthly. That's 29 million searches per minute. (Google alone receives …

One is technical SEO. The "title tags", or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also …

They try to discover the way each search engine works, and learn the popular keywords people search for. This is especially helpful for 404 (Page Not Found) and 500 (Server Error) error pages. Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming …

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

In contrast, any person who happens to be in the area and has a cell phone can post a tweet with a hashtag and a photo or a video, which becomes available worldwide within a few seconds. Testimonial link building is a win-win scenario. Many businesses offer you the chance …

To achieve success, companies integrate email marketing programs with other channels. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. The main idea behind the traditional link building to …

Integrity is the essence of everything successful. A helpful solution to fixing this issue is to apply a conditional "noindex,follow" meta robots or X-robots tag to these pages whenever common verbiage (i.e.- "No products exist") is used on the page by the CMS. The following subsections go into …

In most cases, SEO specialists don't use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 redirect is often used when they want to test a new page for client feedback but they don't want to damage or change the old page's rankings and history. Although …

When in doubt, follow your instincts and let your bottom line guide your decisions. Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. All the pieces have to work together in concert. One could …

User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! Only target head keywords if it is part …

It pays to start at the beginning and decide if you need to worry about SEO or not. Most businesses do, but some don't. Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories. Even if you aren't working …