Unless you have a budget large enough to take on some of the leading global brands in your industry, it makes sense to target low-competition keywords that meet all the criteria on this list. Your domain will play a role in the recognizability, memorability, and clickability of your site. With …

In many ways, "more is better" is an ideology that dominates the SEO world. Bottom line when it comes to YMYL: make sure that any content on your website will help, not hurt, the people who consume your content. If you're out and about in East Yorkshire, it worth checking …

Don't buy into these all-too-common mobile SEO myths. Furthermore, any deviations from the original SEO plan should be documented with appropriate rationale noted (and any future actions that would need to be performed). Experience freedom from glasses by having cataract surgery with the UK's best surgeons. Any Business Profile with …

It can also be placed near the end of the code, near the closing body tag. Despite this lack of public awareness, RankBrain is one of the most significant advancements to Google's algorithm since the Panda update, and if you want to preserve and improve your SEO strategy for the …

Reading the guidelines may help you assess how your content is doing from an E-A-T perspective and improvements to consider. Are you good with technical SEO? How can a url shortener help promote your site? SEO Business Visor matters once you get someone to your site. Much like pyramid schemes …

GRPs provide the advertiser with a better idea of the odds that members of the target audience actually viewed the content. Some of these modifications have been so profound that listings of many websites disappeared from the SERPs literally overnight. However you access the internet now, you may want to …

If you pay attention to that, you will make it easier not only for humans to identify what your site is all about - you will also make it easier for search engine robots to give your pages their proper weight. The more you can make it look a human-made every …

Most agencies demand a minimum term for new contracts-this is actually a good thing, because it takes time for results to develop, and a minimum contract duration prevents premature departures. This data from pay-per-click advertisements will be useful in finding out search keywords, user preferences, and other helpful information. To …

And I would add that some segment of the population (maybe 10-15%) still use in-car GPS devices so it is important there as well. This will clearly demonstrate to Google how your locations are set up, and how they all relate to your master brand. The expensive price of a …

Whilst you may not be able to add a full address or comprehensive description here, you can still cover the essentials of what you do and where you do it. Use keywords in the URL. Titles display what your page is about to both visitors and search engine crawlers, while …

Launched in April 2012, the Google Penguin algorithm served to filter sites that used spammy linking to manipulate ranking. Your SEO strategy will go a long way for you and your business with the proper maintenance. Avoid using very long titles and headers with repeated keywords, or your site could …

Google may penalize specific tactics, but they will never penalize quality. Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. With Google Tag Manager (GTM) installed you will want to install Google Analytics (or move your analytics installation from the hardcode to Tag …

With White Hat tactics, search engines are more likely to uphold your rankings as you continue to grow and add more content, so if you're a website that is need of a constant flow of visitors - this is the only tactic that you will need. If content can be reproduced …

Google would pick one of these pages at random to index, and completely ignore the other version. When Google demotes your page for duplicate content practices, and there's nothing left in the way of unique content to continue ranking you for - your web pages will mostly be ignored by Google …

Use this warning to identify where you can better answer the query, rather than just repeat it. Write a new and better title. While you don't want to over do it, these keywords help Google associate your pages with searcher's queries. Have you ever tried to buy an artisan rocking …

Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage Analytics and data modeling are what initially drove me to become an SEO. Before you can write an optimized title tag …

There is an old adage used by webmasters which sum up most successful websites, "content is king". It's important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and entertainment …

SEO requires so much content because it wants to grow. Google doesn't want to see a stagnant, unchanging website. It wants to know you're building up strong, useful and relevant content so it can deliver the best results for every search. However, usually companies contemplate them individually, and a joint …

On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. There is a clear relationship between what Google considers highquality content and what appears in the search results. Why do online businesses disavow links? As I walked into the …

It is featured prominently in the search engine results pages (typically used as the clickable link) as well as in the browser window. You have to create a Uniqueness to your product or offer. There's a lot that goes into this and we're talking the technical aspects of it: getting …

Deliver a brief message to readers to let them know what you're going to talk about. It'll save their precious time and they'll be more likely to continue reading. This Google update put huge emphasis on the importance of ensuring that your site is mobile-friendly in terms of SEO and …

Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash …

Alt tags are a text alternative to images when a browser can't properly render them. Digital marketing is not all about selling and purchasing of products and services. Do they go back to Google and try another website? Have you seen this wonderful yorkshire rocking horse ? For example, where would …

Using competitors to establish position can be accomplished by contrasting the company's product against others. This authority is defined by the number and types of websites that link to a given website or URL. Deception is never the basis of a sound business strategy. Would an inexpensive FH Ayres rocking …

However, there are other factors to consider such as how competitive it will be to rank well for the given search term. Organizational structure can play a significant role in SEO. Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same word …

Growth hackers extend beyond marketing into product development, because user retention is a key goal. While, for the most part, social media doesn't have an instant ROI, you are creating a larger awareness of your brand. Facebook, the largest social media site, hosts more than 1.2 billion users worldwide …

Are they keywords related to my lead-generating content? Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your site for the future of search engines. Some people prefer the illusion that they make rational purchasing decisions rather than emotional ones. Recently …

I'm sure you already have some assumptions regarding your target audience's needs and problems. You also have some tips on who they are and what demographic they fall into. Of course, the development of SEO as a result of mobile devices can be traced all the way back to the …

As seen below, typical Google results are dynamic, showing websites, news, local results, images and more. By using it on your blog we are sure that you will always hit the bullseye with every piece of content you create. On Linux you can have a.html, A.html, a.Html …

Many SEO's still believe that PR exists in some form. Essentially, PR is a score of the strength of a website's backlink profile. People don't read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. If you …

Don't fill your page with lists of keywords, attempt to cloak pages, or put up crawler only pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. If so, would you feel …

If the domain owner chooses to renew the domain during the 40-day grace period, she typically pays the standard domain fee. You should do some sample searches and look at the results. The faster your site, the more Google will favor it. There's a very useful tool from Google itself …

For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It's counterproductive. It's is a signpost of a …

Now that you know what is thin content according to Google, how to avoid thin content penalty? New software packages often have bugs that users detect. You can't game the system. Are there any places in the UK to locate the finest G&J Lines rocking horses ? For example, where …

If creating and maintaining consistently substantial content sounds like a daunting task, you can hire a professional web copywriter to do it for you. You can track your site's progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can …

You can republish articles on your blog to prevent it from being buried deep in your archives. he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. Categories …

And then, I think the third most difficult part or the thing that makes SEO so difficult, at least for me, is the misunderstanding around what SEO truly is. The intent of web users searching on their mobile devices will be different from the intent of those searching the web …

Although there are many ways to improve site speed, image compression can typically make an immediate impact. Products with strong brand equity are often chosen over products with low brand equity or brands that employees in other firms know less about. Your website or company logo should be present on …

Increasingly specific and much longer search queries are required in order to find the right information. Browsers differ in how they treat invalid code so you should always use valid HTML to avoid browser specific issues. Some websites use pages with endless scrolling. Although Google can index these pages to …

If a vendor cannot tell you specific results they've gotten for other people, they do not warrant your trust. Americans conduct more than 20 billion online searches a month, and worldwide, we type into a search box 131 billion times monthly. That's 29 million searches per minute. (Google alone receives …