However, using Google Suggest to help find frequently searched keywords can be a valuable part of your optimization strategy. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? The SEO people are engaged …

Social media provides a unique venue for businesses to connect with loyal customers while positively influencing others. It is a well-known fact that Google and others are continually modifying their secretive search engine algorithms and thus their SERP rankings. Any coupon, promotion, contest, social media program, or advertising campaign should …

Advertisers employ fear appeals because they work. Whilst we may have just said that keywords are no longer effective, donnt let that fool you! Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended to get …

Service companies tend to favor media advertising. I was asked what seemed like a pretty simple question for this video which is "why is SEO difficult?" and you know, on the surface it's tempting to just be able to say "oh you know, it's complex, there's a lot to it …

Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience - in other words …

Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the 'road less traveled' with long-tail opportunities, and you'll be set. There was a time when SEO worked because a lot of big companies didn't understand how important …

The average time consumers view online video ads is 21.4 seconds, compared to 13.6 seconds for television. People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. Google Trends is …

Canonicalization, also known as canonical tagging, tells search engines that a page URL actually represents a default master page. The Internet a crowded and noisy place, so when you search for something online, you're going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one …

Both external and internal backlinks can play an important role in any SEO strategy. Therefore, inclining towards any one of them or over-doing them is not a wise thing to do. A flanker brand may be introduced when company leaders conclude that vending the product under the current brand name …

A spammer wants to scrape your content before Google crawls it, so your website is punished for duplications. You should instead indicate to mobile browsers using the viewport meta tag that a page should adjust its content to match the width of the device. For anyone monitoring their traffic from …

Action-oriented advertising takes place in the business-to-business sector. Google is showing Context is King when it comes to indexing people in Google's Index. Websites can benefit from mixing evergreen content with their fresh posts and pages. Making money is a very broad-based objective.

Be sure to use your long-tail terms …

Consequently, with the right content marketing and SEO elements, it will deliver high rankings where it can be easily found by your target audience. Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for your readers. The meta …

While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn't exceed 30 words. Never exceed 100 kilobytes on this sort of page. People who are able to create engagement …

Another way that having your keywords in the URL helps is when it comes to link building for Google. In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. SEO is important for every …

The traffic manager works closely with the advertising agency's account executive, creatives, and production staff. Most times, search engines have no way of finding these URLs. An integrated approach connects brands with each audience, simultaneously or sequentially. One issue often cited by those who believe links aren't as important to …

If your website is low in quality and as such suffers in search engine results pages, you might be tempted to utilise black hat SEO techniques, however these techniques are very dangerous and potentially harm your business. Domain to page relevancy means the page linking to your website is relevant …

Clearly then, Google is determined to increase user-friendliness by providing quick answers for users on the move. Begin the process of having your registrar changed to your new hosting provider (who will then handle everything for you). Let 's explore this idea a little further. Retailers invest significant dollars to …

Short URLs are more appealing to users in search results, are easier to remember and are simpler to type without making mistakes. Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research products and services. Without an inviting …

According to Moz's Beginner's Guide to SEO, Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Thinking in terms of the user, a category with only 1-3 products usually doesn't provide the greatest browsing experience. It may be your best option if …

Customer friendliness and ease of use remain primary. You get a server all to yourself in addition to a much better service-level agreement (SLA). At that point, company leaders consider what they wish to change, why, and how they intend to accomplish it. Effective content curation, better accessibility practices and …

As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it's wise to start thinking of your company or organization's fans as extensions of your inbound marketing team. Use it before it ceases …

Search engines are the key to making your site more than a fading mirage in the desert. When you understand the basics of search engine optimization you can use slight modifications to optimize virtually anything online. I think it's good to have lots of content on the website given the …

Matching the competition's spending does not guarantee success. Give the search engines some time to do their thing (a couple days, or even weeks) and then keep checking your rank to see what happened and track your progress. The entire mentality of a search engine is to provide the best …

Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. Don't just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in …

Basically, the content needs to flow naturally and contain useful content that is in line with the overall point of the page. Get specific by taking a structured approach. It's not enough to focus on the right keyword-you need to make sure that you're communicating the 'right' information to Google …

Query refinements are the queries searchers type in after doing an initial search. They might do these refinements right away (without clicking on results) or after visiting a few pages and then returning to the search engine. Today's consumers spend an average of five hours and 16 minutes in front …

Your role when writing content is to give them the information they're looking for and to make them feel satisfied and happy that they found your page. Other words, like similarly, nevertheless and however can also work to give a clear signal to your readers and let them know where …

A marketing channel consists of a producer or manufacturer vending goods to variouswholesalers or middlemen, who, in turn, sell items to retailers who offer the items toconsumers. Are they on HTTP/2? The most important thing with a trust or brand problem is to never try to squash the truth …

Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating …

I will now show you how to research the competition using a real-world example so you can do it for your own website. If it does not already exist, thin content is easy enough to prevent. Because time is the most valuable resource for small businesses (link is external) , the …

Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called "negative SEO," and is something that …

These spiders visit websites randomly. You are going to plant some seeds. JSP, ASP, and PHP files are indexed in the same way as any HTML document. Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the …

The interesting thing about the meta description is you can control this and it is your first opportunity to reach website visitors. They see this well before they reach your website or blog, so make sure this description is an easy to read sentence and make sure you write it …

To improve response rates, advertisers have created increasingly complex targeting campaigns that utilize various web metrics. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. And, that's not easy. You should instead indicate to mobile browsers using the viewport meta tag that …

Advertising offers an excellent venue to increase brand awareness. Today, queries don't just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. The goal remains the same: to coordinate marketing …

You also as an SEO today have to be aware of how you impact other work in a business and how other work in a business impacts you. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at …

Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages. Done properly, SEO brings more targeted traffic to your website. The number of referring individual domains …

Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. In recent years, the ways marketing professionals approach ethnic marketing have changed. To increase brand recall, frequency becomes …

If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don't want potential visitors to be unable to read the full title in the SERPs. Short domain names are easier to remember. The cognitive mapping process explains the knowledge structures …

Although Web crawlers enabled the early search engines to have a larger list of sites than the manual method of collecting sites, they couldn't perform the other manual tasks of figuring out what the pages were about and ranking them in order of which ones were best. It's one thing …