You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' …

One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. A product or brand with a high positive image retains control and channel power when marketing items to retailers. It can be …

Cheaters tend to assume others will be taking shortcuts as well, so they're betting their client doesn't know the difference between types of traffic or how to look it up themselves. Perfect search engine optimisation of the coding will invariable lead to very high page ranking no matter what the …

Sometimes, your prospective customers have to take many steps to end up with a store receipt in hand. Then your rankings don't really matter. Advertisements placed at the end of a video experience better click-through rates, because individuals have finished watching the video content. High-speed keyword research is keyword research …

In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. Fast load times aren't just essential for a great user experience - they also significantly impact search rankings. Assuming you can skip SEO …

earch engines don't read images, they read the ALT text instead. You should use an ALT attribute to help engine crawlers better understand the meaning of an image and what it represents. Sometimes the best way to get links is not to ask for them. That doesn't mean you should …

The page title is still one of the most important ranking factors for Google, so you have to make sure it's optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn't too long. Set up paid search …

If you have different sections of your site, or domains for each country, enter each one in the relevant directories: Google Places, Bing Business Portal, or any other directory that's relevant to your region. Google also takes extra focus on the anchor texts. Just like the page content, the backlink …

Think long term rather than short term. Short term will get you nowhere with SEO. Customer friendliness and ease of use remain primary. While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring …

An advertisement placed in more than one venue reduces competing ad interference. Good SEO also tends to simultaneously improve a website's usability. The transition from Web 1.0 to Web 4.0 changed the ways in which consumers communicate and interact with companies through engagement programs, cloud operations, and web …

SEO gets the visitor to the door. Many CMS systems do not set internal search result pages to "noindex,follow" by default, so a developer will need to apply this rule in order to fix this problem. Americans conduct more than 20 billion online searches a month, and worldwide, we …

Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear in the reviews. There's also a correlation between high rankings and a mention of the city in the review …

Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a …

To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. online retail purchases havegrown from $262 billion in 2013 to $370 billion in 2017. Your SEO strategy needs to be a continuous process. Worse case scenario your website is hit by the …

Know your target audience, as this can be helpful when it comes to making website usability decisions such as font sizes, dynamic menus, and the like. Another regional search engine powerhouse is Yandex, which owns more than 60% of Russia's search engine market share. By downloading an app, a fast-food …

Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole. Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences …

A business model that calls for generating revenue by selling ads operates in a fundamentally different marketing mode. Closely tied with consumer video reviews is the re-creation of broadcast ads. But still you face other challenges. An alternate name for the process in the context of search engines designed to …

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. In marketing communications, feedback includes purchases, inquiries, complaints, questions, store visits, blogs, and website hits. Too many internal links can result in the …

Even newer kids on the block like Snapchat provide a super fun way to consume news. Your sitemap should consist of a single web page with links to your top-level pages. For modern digital marketing, that doesn't just mean knowing what they want, but understanding how their search habits work …

Let's discuss each of these in turn. Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that you will get from a highly competitive keyword, will probably …

Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely... While you don't want to over do it, these keywords help Google associate your pages with searcher's queries. Since …

There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. The media strategy spells out the media to be used and the creative considerations. Good ways to boost readability include breaking …

That is what it's all about. For a search engine to be able to display relevant results when a user makes a search query, there has to be an archive of available information for it to select from. This archive is called an index. Every search engine has its own …

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what's working for them to one's own website. Choose keyword frequency over keyword density. Creating and launching a fully-fledged website is not enough …

Worse case scenario your website is hit by the Google Panda algorithm. Now that you know what is thin content according to Google, how to avoid thin content penalty? Recency theory notes that a consumer exhibits selective attention and focuses on personal needs and wants as he considers advertisements. People …

In fact, three out of four local results included websites who had "seo" in their URL. Ensure that your users can get to their information quickly. Place your keyword(s) in the first twenty-five words on your web page and the last twenty-five words on your web page. However, social …

Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. A work around so as to fix …

You know there are no magic marketing bullets offline; there aren't any online either. A page's title tag is the clickable text that appears in search results. Though easily overlooked, it's one of the most important factors in on-page SEO and capturing your visitors' attention - describing in just a few …

I like to think about "long-form" content that engages the user and encourages him to share the page with others. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. A great way to get your …

Avoid the use of symbols in URLs and prefer more human readable alternatives. If you have a multiple site strategy selling the same products - you are probably going to cannibalise your traffic in the long run, rather than dominate a niche, as you used to be able to do. Test …

This would be useful to your readers and helps make your site look good in Google's eyes. Visuals tend to be more easily remembered than verbal copy. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links …

What are the key purposes of a SWOT analysis? Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn't strain your visitors' eye to read through it. Since bulleted lists stand out from the rest of your page, they make the entire piece …

Curiosity with a hint of skepticism should be exercised when determining potential areas for growth online. Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? The same trends that exist among …

The best links to your website are the ones coming from real websites, with good content and lots of social media shares. The tech giant has such a big share of the market that 'Googling' has become a verb. SEO's need to have the skill and experience to help the …

However, a significant portion of searches take place on alternative sites, such as Microsoft's Bing. Original Content Is King, they say. Both types of backlinks are incredibly important, and basic external backlinks are crucial to bringing more sales and revenue to your online business. However, when you decide to publish …

Most modern SEO agencies will continue to proclaim that content is king (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. At the top …

Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it's safe to say that not including visuals is a colossal mistake. Hiring a professional website designer can help with the cosmetics and get you taken seriously by your visitors. You'll also want to be …

Some e-commerce systems will create different urls for product variations, such as colors, sizes or quantity. This generates a lot of duplicate content, since only minor details are different between each page. Also, it is not user friendly since, it would be better to show a user all of the …

This type of negative word-of-mouth can be devastating. Be consistent with colors. Make no mistake: some web directories are completely automated. Another example of keywords is the Long Tail Keyword.

Go long-tail and forget domain authority

Keyword Research How SEO Works 2 Every day 25% of the search terms the Search Engines see, they have never seen before. Take it from Google themselves: sites that aren't mobile-friendly or don't have a mobile version of their site should consider a redesign in the near future, since this …