Learn to do web 2.0 like a pro

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what's working for them to one's own website. Choose keyword frequency over keyword density. Creating and launching a fully-fledged website is not enough …

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Less is always better when it comes to keyword stuffing

Worse case scenario your website is hit by the Google Panda algorithm. Now that you know what is thin content according to Google, how to avoid thin content penalty? Recency theory notes that a consumer exhibits selective attention and focuses on personal needs and wants as he considers advertisements. People …

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Less is always better when it comes to link exchanges

In fact, three out of four local results included websites who had "seo" in their URL. Ensure that your users can get to their information quickly. Place your keyword(s) in the first twenty-five words on your web page and the last twenty-five words on your web page. However, social …

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Make a good use of keyword stuffing

Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. A work around so as to fix …

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Maybe html will be a thing of the past

You know there are no magic marketing bullets offline; there aren't any online either. A page's title tag is the clickable text that appears in search results. Though easily overlooked, it's one of the most important factors in on-page SEO and capturing your visitors' attention - describing in just a few …

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More focus is put on stickiness

I like to think about "long-form" content that engages the user and encourages him to share the page with others. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. A great way to get your …

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Never underestimate the influence of keyword stuffing

Avoid the use of symbols in URLs and prefer more human readable alternatives. If you have a multiple site strategy selling the same products - you are probably going to cannibalise your traffic in the long run, rather than dominate a niche, as you used to be able to do. Test …

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Reasons why marketers love keywords

This would be useful to your readers and helps make your site look good in Google's eyes. Visuals tend to be more easily remembered than verbal copy. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links …

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Subliminal Approaches to SEO

Curiosity with a hint of skepticism should be exercised when determining potential areas for growth online. Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? The same trends that exist among …

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Succeeding in SEO means paying attention to quality

The best links to your website are the ones coming from real websites, with good content and lots of social media shares. The tech giant has such a big share of the market that 'Googling' has become a verb. SEO's need to have the skill and experience to help the …

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Taboos about doorway sites that you should know

However, a significant portion of searches take place on alternative sites, such as Microsoft's Bing. Original Content Is King, they say. Both types of backlinks are incredibly important, and basic external backlinks are crucial to bringing more sales and revenue to your online business. However, when you decide to publish …

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Thinking about offsite SEO makes everything OK

Most modern SEO agencies will continue to proclaim that content is king (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. At the top …

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Using authority sites strategies like the pros

Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it's safe to say that not including visuals is a colossal mistake. Hiring a professional website designer can help with the cosmetics and get you taken seriously by your visitors. You'll also want to be …

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Using doorway sites strategies like the pros

Some e-commerce systems will create different urls for product variations, such as colors, sizes or quantity. This generates a lot of duplicate content, since only minor details are different between each page. Also, it is not user friendly since, it would be better to show a user all of the …

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Who else wants to be successful with page impressions

This type of negative word-of-mouth can be devastating. Be consistent with colors. Make no mistake: some web directories are completely automated. Another example of keywords is the Long Tail Keyword.

Go long-tail and forget domain authority

For larger websites, especially those within e-commerce leanings, there are huge SEO wins to …

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Your key to success: conversion rates

Keyword Research How SEO Works 2 Every day 25% of the search terms the Search Engines see, they have never seen before. Take it from Google themselves: sites that aren't mobile-friendly or don't have a mobile version of their site should consider a redesign in the near future, since this …

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Your key to success: indexed pages

Today it takes a lot more effort for sites to be ranked well. This will give you greater scope to attract people to your website and if the content is good enough, it will rank highly for them to see.Luckily for online businesses and a specialist SEO agency alike …

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Your key to success: webmaster tools

As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers' problems, and make your content and SEO practices natural and relevant. The concept of 'link' is changing in that …

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Are search volumes affected by RSS feeds

By starting a blog - or taking an existing blog up a notch - you can increase your influence and establish stronger relationships with potential and current customers. What are the components of an integrated marketing communications program? A "link" is when another website talks about yours and "links" to you as …

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Bend over backwards to satisfy your customers

Allocating larger amounts at the beginning of a product introduction helps build brand awareness and brand equity. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page's code) can …

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Create content about page rank

Typically, you can get an account set up for a few dollars per month. It is not enough to optimize the content on your page. You must also optimize the images. Add keywords to the file name of the image and the image alt text so that the search engines …

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Double Your Profit With These Tips on link exchanges

Are there specific timelines? In an abstract image, the subject becomes more difficult to recognize. Upgrades to the Google interface have enhanced the user experience from start to finish. Advertisements highlight price, style,

Unexpected ways page impressions can help with getting your website noticed

Keep in mind that the more …

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Expand your comment spam as necessary

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google's algorithms. As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it's not …

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Fun with reporting for now

The key phrase in an advertisement, the tagline, should be something memorable that identifies the uniqueness of a brand or conveys some type of special meaning. A dissatisfied consumer can use social media and Twitter and instantly be "heard" by thousands of people within hours, or even minutes. The consumer's …

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How to deal with offsite SEO

If you're approaching your content marketing from a creative perspective, your content will never be the same as another. Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Most sites have moved to an adaptive design, which …

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I bet you didn't know this about quality

To combat possible future updates, you can also ensure your site is engaging and of high quality. You must also use social SEO. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing …

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I urge you to think about web crawlers

In business-to-business markets, brand equity influences selections in the buying decision-making process. A permanent redirect from one URL to another indicates the original URL has changed for good. It represents a two-way street in which a sender establishes a connection with a receiver. Links are the key to ranking well …

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If the clicks come rolling in, you don't ask questions

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can …

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Installation and Setup

You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. The best measure of your content's value is user satisfaction. If users …

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Intent

Use bullet lists. The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to understand the structure of your …

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Invest in link building

Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. If so, would you feel comfortable giving us a review online? A good …

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Its all about web crawlers

There's so much misinformation floating around out there that it's kind of hard to know what to trust and even people who are basically saying the things that have worked for them, again, it may not work for you in your case. One of the biggest challenges websites face today …

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Losing Focus on keyword research

It is not enough to optimize the content on your page. You must also optimize the images. Add keywords to the file name of the image and the image alt text so that the search engines crawl the images as well. Did they leave right away and go back to …

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