An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. In marketing communications, feedback includes purchases, inquiries, complaints, questions, store visits, blogs, and website hits. Too many internal links can result in the …

Even newer kids on the block like Snapchat provide a super fun way to consume news. Your sitemap should consist of a single web page with links to your top-level pages. For modern digital marketing, that doesn't just mean knowing what they want, but understanding how their search habits work …

Let's discuss each of these in turn. Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that you will get from a highly competitive keyword, will probably …

Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely... While you don't want to over do it, these keywords help Google associate your pages with searcher's queries. Since …

There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. The media strategy spells out the media to be used and the creative considerations. Good ways to boost readability include breaking …

That is what it's all about. For a search engine to be able to display relevant results when a user makes a search query, there has to be an archive of available information for it to select from. This archive is called an index. Every search engine has its own …

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what's working for them to one's own website. Choose keyword frequency over keyword density. Creating and launching a fully-fledged website is not enough …

Worse case scenario your website is hit by the Google Panda algorithm. Now that you know what is thin content according to Google, how to avoid thin content penalty? Recency theory notes that a consumer exhibits selective attention and focuses on personal needs and wants as he considers advertisements. People …

In fact, three out of four local results included websites who had "seo" in their URL. Ensure that your users can get to their information quickly. Place your keyword(s) in the first twenty-five words on your web page and the last twenty-five words on your web page. However, social …

Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. A work around so as to fix …

You know there are no magic marketing bullets offline; there aren't any online either. A page's title tag is the clickable text that appears in search results. Though easily overlooked, it's one of the most important factors in on-page SEO and capturing your visitors' attention - describing in just a few …

I like to think about "long-form" content that engages the user and encourages him to share the page with others. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. A great way to get your …

Avoid the use of symbols in URLs and prefer more human readable alternatives. If you have a multiple site strategy selling the same products - you are probably going to cannibalise your traffic in the long run, rather than dominate a niche, as you used to be able to do. Test …

This would be useful to your readers and helps make your site look good in Google's eyes. Visuals tend to be more easily remembered than verbal copy. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links …

What are the key purposes of a SWOT analysis? Use bullet points: Using a bulleted list is the easiest way to ensure that your content doesn't strain your visitors' eye to read through it. Since bulleted lists stand out from the rest of your page, they make the entire piece …

Curiosity with a hint of skepticism should be exercised when determining potential areas for growth online. Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? The same trends that exist among …

The best links to your website are the ones coming from real websites, with good content and lots of social media shares. The tech giant has such a big share of the market that 'Googling' has become a verb. SEO's need to have the skill and experience to help the …

However, a significant portion of searches take place on alternative sites, such as Microsoft's Bing. Original Content Is King, they say. Both types of backlinks are incredibly important, and basic external backlinks are crucial to bringing more sales and revenue to your online business. However, when you decide to publish …

Most modern SEO agencies will continue to proclaim that content is king (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. At the top …

Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it's safe to say that not including visuals is a colossal mistake. Hiring a professional website designer can help with the cosmetics and get you taken seriously by your visitors. You'll also want to be …

Some e-commerce systems will create different urls for product variations, such as colors, sizes or quantity. This generates a lot of duplicate content, since only minor details are different between each page. Also, it is not user friendly since, it would be better to show a user all of the …

This type of negative word-of-mouth can be devastating. Be consistent with colors. Make no mistake: some web directories are completely automated. Another example of keywords is the Long Tail Keyword.

Go long-tail and forget domain authority

Keyword Research How SEO Works 2 Every day 25% of the search terms the Search Engines see, they have never seen before. Take it from Google themselves: sites that aren't mobile-friendly or don't have a mobile version of their site should consider a redesign in the near future, since this …

Today it takes a lot more effort for sites to be ranked well. This will give you greater scope to attract people to your website and if the content is good enough, it will rank highly for them to see.Luckily for online businesses and a specialist SEO agency alike …

As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers' problems, and make your content and SEO practices natural and relevant. The concept of 'link' is changing in that …

Search engines constantly scan and index millions of web pages. Analysing a competitor's recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their 'inner circle' of sharers/linkers. Every time, the algorithms are changing giving challenges in front of you …

It helps the search engines quickly determine what the page is about. Adding the robots tag and uploading a sitemap to Google webmaster tools is the best way I know to help Google find all of the content on your website. You need a clear strategy on your most profitable …

By starting a blog - or taking an existing blog up a notch - you can increase your influence and establish stronger relationships with potential and current customers. What are the components of an integrated marketing communications program? A "link" is when another website talks about yours and "links" to you as …

Allocating larger amounts at the beginning of a product introduction helps build brand awareness and brand equity. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page's code) can …

Then everyone starts thinking "We are great - let's reverse engineer this data and show just how great we did." It's natural to be influenced by feedback, but growth marketers have many, many ideas and a decent portion of them will fail. This means that there is no unique content on …

Competitors might enter a market and usurp a brand's position. There's not a lot of traffic in long tail results unless you do it en-mass and that could invite further site quality issues, but sometimes it's worth exploring if using very similar content with geographic modifiers (for instance) on a …

Typically, you can get an account set up for a few dollars per month. It is not enough to optimize the content on your page. You must also optimize the images. Add keywords to the file name of the image and the image alt text so that the search engines …

Are there specific timelines? In an abstract image, the subject becomes more difficult to recognize. Upgrades to the Google interface have enhanced the user experience from start to finish. Advertisements highlight price, style,

Unexpected ways page impressions can help with getting your website noticed

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google's algorithms. As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it's not …

The key phrase in an advertisement, the tagline, should be something memorable that identifies the uniqueness of a brand or conveys some type of special meaning. A dissatisfied consumer can use social media and Twitter and instantly be "heard" by thousands of people within hours, or even minutes. The consumer's …

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you'd like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages …

If you're approaching your content marketing from a creative perspective, your content will never be the same as another. Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Most sites have moved to an adaptive design, which …

To combat possible future updates, you can also ensure your site is engaging and of high quality. You must also use social SEO. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing …

In business-to-business markets, brand equity influences selections in the buying decision-making process. A permanent redirect from one URL to another indicates the original URL has changed for good. It represents a two-way street in which a sender establishes a connection with a receiver. Links are the key to ranking well …

By determining the meaning of each word, it disambiguates the other words until plausibility is achieved for the entire sentence or phrase (1). After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it's time to write! Your SEO keywords …