While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get more people to visit your site. To ensure that your website or web pages are …

Used by companies to promote their products and services, SEO services have become a vital part of 21st Century business practices. Think of new ideologies that can help to expand content or go for evergreen content. Note that the target audience keeps changing and their needs are equally fluid. You …

In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. When you combine the robots tag with an easily indexed website, Google and other major search engines can find and index all of the pages on your website …

Social media messages can be combined with offline advertising and promotions.In the communication process, feedback takes the form of the receiver's response to the sender. Search engines pay attention to how long a user stays on your website and the pages they view. Using social media for your business …

If you own a website that's been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. Even if you get to the top spot on the Google searches that you …

Be sure to includes "Share" buttons on your webpages to help engagement scores. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. A successful search acquisition strategy involves more than just someone at the company with the …

The easiest way to optimize your website is to hire a SEO specialist to do the work for you. Doing things to competitors like using advanced knowledge of current search engine penalties from algorithm changes to sink them is an aggressive move by meanie-hat SEOs. Website owners all want their …

Sounds easy, right? You get the idea. Thanks to the specification available within on page articles, you can attract attention from long tail results. Paid is an expeditious method for a marketer to test keyword viability for conversion.

The RSS feeds mystery revealed

As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much more specific audience and satisfies their needs more completely. You have probably asked …

If you're trying to build credibility, then make the effort to cite the information you're referencing and link out if it makes sense. Use as many data sources as possible to identify all the URLs that are needed to take into consideration for the migration: those identified from your own …

Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Each type of algorithm definitely looks at different aspects of the webpage, such as Meta tags, title tags, links, keyword density …

Maybe blogs aren't what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. Off page SEO refers to the strategies performed outside of your website that can be used to improve …

For example, you have been creating webpages and blog posts that are just 200-300 words. Search engines do not look favorably upon websites that contain a lot of broken links and thus give them a bad ranking. Content quality, content amount, and website information are all factors in your Page …

emerged in the clumsy form of http:// akebono.stanford.edu/yahoo (this URL no longer exists, but you can read about Yahoo!'s history in more detail at http://docs.yahoo.com/info/misc/history.html). Message arguments, product information, and benefits should be placed in the copy. Oftentimes, low-quality …

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don't target and rank for the right terms, your audience won't be able to find you. So one of the most important SEO tactics is …

Social media interactions are a worldwide phenomenon. Make note of the unique characteristics on-page and in the source. Read and understand heat maps, know your visitors/users and occasionally test your user interface. People can use a site like Scoop.it to aggregate their own pages of links on certain …

Paginated pages are not duplicate content, but often, it would be more beneficial to the user to land on the first page of the sequence. Which keywords are the fastest to page 1? Fastest to the top 5? They view Research suggests that negative comparative ads typically result in lower …

This is where the confusion comes in. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. So, they're obscured and of course if you've been in the SEO industry for a while you know probably the most important ones …

Negative SEO techniques pop up in a variety of unseemly forms. Some are mild and develop over time, while others are immediately noticeable. You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help …

Developing brand loyalty and increasing sales constitute the ultimate goals of any marketing program, including social media marketing. SEO experts have been talking about mobile technology for a while now. This year, it's even more important than ever that you sit up and listen to what they're saying. It's now …

A well-designed market communications analysis begins with the marketing team identifying strengths and weaknesses of local competitors and places in which opportunities exist. Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for …

The following subsections go into detail regarding several different types and groups of search engines, including primary, secondary, regional, topical, web spider (based), meta, and hybrid search engines. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot …

Another way to guide readers to your evergreen content is by linking to it on other pages of your website. Add internal links to your cornerstone content throughout other blog posts and pages. Everyone is familiar with the expression "content is king." Without rich content, you will find it difficult …

For example, if your product page is thin, you can add unique content in the form of a detailed explanation. Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren't a lot of high-quality SEO consultants available for hire. There are …

For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let's be clear, these search terms should remain a staple of any website focussed on ROI. Try to ask questions in the headers of your …

Check out my Complete Guide to Link Building to find the best methods currently in use. A current situational analysis involves examination of the firm's ongoing market situation. It helps the search engines quickly determine what the page is about. Developers who aren't already focused on SEO requirements aren't necessarily …

The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best - running your business. Stock-photos are the worst …

Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. A business-to-business advertiser offering internet services tries to focus on the severity of downtime if a company's internet server goes down or is hacked. Long-form …

SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are …

Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. You should do some sample searches and look at the results. Ensuring that you are ready and waiting for your customers when they …

If your niche is very competitive, you probably shouldn't go after the most competitive head terms. It will be really hard to rank for those. Limit use of PDF files. What factors do you need to bear in mind? Does keyword usage still apply? Once you have identified keywords that …

Always use no follow if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does not wants its search results to suffer and hence takes …

There haven't been many changes to the world of search marketing which have had such a powerful effect as the rise of voice search is currently doing. The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as accurately …

Some online companies are still forced to turn away international orders because they do not have processes in place to fill them. Keyword density is a tireless SEO myth. The active sentence, There are plenty of online tools that you can use for this purpose, including Open Site Explorer, Majestic …

Mobile phones enable marketers to create location-based mobile advertising campaigns, often called geo-targeting. Your net promoters are those customers who are engaged with your site, so emailing them is a slam dunk. You can stop improving certain pages, but the site as a whole can always be improved. Search engines …

It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. Link building isn't dead. Not by a long shot. After several months, discard the methods that don't work and put more money …

As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what effect does this have on local SEO? Companies using local SEO will need to think about their keywords for voice …

Only target head keywords if it is part of your brand identity, but even then they are rarely worth creating content for. 'Mobile indexing first' means that Google will look at the mobile version of your site to decide how high you should rank. One rule of thumb marketers consider …

Most media planners believe an advertisement requires a minimum of three exposures for an advertisement to be effective. When you're looking at a competitor's web page source code, you'll see the title tag near the top of the page, along with a bunch of tags used to describe the page's …

Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate …