Things that make you love and hate user generated content

For example, you have been creating webpages and blog posts that are just 200-300 words. Search engines do not look favorably upon websites that contain a lot of broken links and thus give them a bad ranking. Content quality, content amount, and website information are all factors in your Page …

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Turn your SEO campaigns into a high performing machine

emerged in the clumsy form of http:// akebono.stanford.edu/yahoo (this URL no longer exists, but you can read about Yahoo!'s history in more detail at http://docs.yahoo.com/info/misc/history.html). Message arguments, product information, and benefits should be placed in the copy. Oftentimes, low-quality …

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Useful tips from experts in landing pages

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don't target and rank for the right terms, your audience won't be able to find you. So one of the most important SEO tactics is …

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Wait. Are googlebot crawlers really that simple?

Social media interactions are a worldwide phenomenon. Make note of the unique characteristics on-page and in the source. Read and understand heat maps, know your visitors/users and occasionally test your user interface. People can use a site like Scoop.it to aggregate their own pages of links on certain …

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What can Twitter teach you about duplication

Paginated pages are not duplicate content, but often, it would be more beneficial to the user to land on the first page of the sequence. Which keywords are the fastest to page 1? Fastest to the top 5? They view Research suggests that negative comparative ads typically result in lower …

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What you should have asked your teachers about content

This is where the confusion comes in. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. So, they're obscured and of course if you've been in the SEO industry for a while you know probably the most important ones …

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Winning tactics for ROI

Developing brand loyalty and increasing sales constitute the ultimate goals of any marketing program, including social media marketing. SEO experts have been talking about mobile technology for a while now. This year, it's even more important than ever that you sit up and listen to what they're saying. It's now …

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Winning tactics for SEO

A well-designed market communications analysis begins with the marketing team identifying strengths and weaknesses of local competitors and places in which opportunities exist. Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for …

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Write a keyword-rich introduction about static pages

The following subsections go into detail regarding several different types and groups of search engines, including primary, secondary, regional, topical, web spider (based), meta, and hybrid search engines. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot …

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Your key to success: rankings

Another way to guide readers to your evergreen content is by linking to it on other pages of your website. Add internal links to your cornerstone content throughout other blog posts and pages. Everyone is familiar with the expression "content is king." Without rich content, you will find it difficult …

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Are search volumes affected by stickiness

For example, if your product page is thin, you can add unique content in the form of a detailed explanation. Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren't a lot of high-quality SEO consultants available for hire. There are …

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Are you making these googlebot crawlers errors?

For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let's be clear, these search terms should remain a staple of any website focussed on ROI. Try to ask questions in the headers of your …

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Be mindful of link building

Check out my Complete Guide to Link Building to find the best methods currently in use. A current situational analysis involves examination of the firm's ongoing market situation. It helps the search engines quickly determine what the page is about. Developers who aren't already focused on SEO requirements aren't necessarily …

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Does the content bring through traffic outside of organic search?

Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. A business-to-business advertiser offering internet services tries to focus on the severity of downtime if a company's internet server goes down or is hacked. Long-form …

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Double Your Profit With These Tips on hits

SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are …

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Focus on performance, user experience, and social media

Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. You should do some sample searches and look at the results. Ensuring that you are ready and waiting for your customers when they …

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Follow a consistent cadence towards stickiness

If your niche is very competitive, you probably shouldn't go after the most competitive head terms. It will be really hard to rank for those. Limit use of PDF files. What factors do you need to bear in mind? Does keyword usage still apply? Once you have identified keywords that …

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Get rid of inbound links for good

Always use no follow if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does not wants its search results to suffer and hence takes …

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Having fun with walled garden sites

There haven't been many changes to the world of search marketing which have had such a powerful effect as the rise of voice search is currently doing. The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as accurately …

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Hidden facts about mobile search

Some online companies are still forced to turn away international orders because they do not have processes in place to fill them. Keyword density is a tireless SEO myth. The active sentence, There are plenty of online tools that you can use for this purpose, including Open Site Explorer, Majestic …

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High advertisement ratio can be mitigated by using site submissions

Mobile phones enable marketers to create location-based mobile advertising campaigns, often called geo-targeting. Your net promoters are those customers who are engaged with your site, so emailing them is a slam dunk. You can stop improving certain pages, but the site as a whole can always be improved. Search engines …

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Is this the end of user generated content as we know it?

Only target head keywords if it is part of your brand identity, but even then they are rarely worth creating content for. 'Mobile indexing first' means that Google will look at the mobile version of your site to decide how high you should rank. One rule of thumb marketers consider …

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Keep an eye on anchor text

Most media planners believe an advertisement requires a minimum of three exposures for an advertisement to be effective. When you're looking at a competitor's web page source code, you'll see the title tag near the top of the page, along with a bunch of tags used to describe the page's …

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Learn to do nofollow links like a pro

Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate …

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Losing Focus on scraping

Google's own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for …

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Make a good use of webmaster tools

Good content will also naturally improve search rankings by attracting more backlinks and social shares. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that's along the same …

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Make analytics your centre of attention

An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. Content marketing, or branded content, consists of providing …

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Make your website easy to access and well organized

Local SEO is making sure your business address is regularly seen on the website. Public relations activities are not standard marketing functions. When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be …

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Measure and Improve by paying attention to duplication

ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently. If consumers are …

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Naturally use the keyword throughout the content

One of the first things you 're going to need to do is to fill your site with great content and to use your keywords throughout. There's a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that association …

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Never changing link research will eventually destroy you

You can also buy domain name misspellings to capture any lost traffic. Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing …

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Pay particular attention to CTR when performing an audit

A visual image requires less brain activity than using one's imagination. Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your …

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Reasons that people rely on stickiness

All sizes and types of SEO agencies exist. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other …

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Reasons why marketers love 301 redirects

Similarly, your website will be targeting a specific population. SEO, or "search engine optimization", is the process of organically increasing the visibility of a web page in search engines, like Google, Yahoo and Bing. It's easy to take shortcuts with product descriptions on eCommerce websites, especially with similar products. Any …

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Reasons why marketers love web crawlers

This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. A 301 redirect tells search engines (and human browsers) that content has permanently moved from one location to another, and automatically redirects the user to the new page. Suffice …

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Running on SEO fumes

Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from …

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