Losing Focus on scraping

Google's own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for …

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Make a good use of webmaster tools

Good content will also naturally improve search rankings by attracting more backlinks and social shares. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that's along the same …

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Make analytics your centre of attention

An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. Content marketing, or branded content, consists of providing …

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Make your website easy to access and well organized

Local SEO is making sure your business address is regularly seen on the website. Public relations activities are not standard marketing functions. When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be …

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Measure and Improve by paying attention to duplication

ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently. If consumers are …

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Naturally use the keyword throughout the content

One of the first things you 're going to need to do is to fill your site with great content and to use your keywords throughout. There's a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that association …

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Never changing link research will eventually destroy you

You can also buy domain name misspellings to capture any lost traffic. Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing …

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Pay particular attention to CTR when performing an audit

A visual image requires less brain activity than using one's imagination. Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your …

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Reasons that people rely on stickiness

All sizes and types of SEO agencies exist. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other …

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Reasons why marketers love 301 redirects

Similarly, your website will be targeting a specific population. SEO, or "search engine optimization", is the process of organically increasing the visibility of a web page in search engines, like Google, Yahoo and Bing. It's easy to take shortcuts with product descriptions on eCommerce websites, especially with similar products. Any …

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Reasons why marketers love web crawlers

This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. A 301 redirect tells search engines (and human browsers) that content has permanently moved from one location to another, and automatically redirects the user to the new page. Suffice …

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Running on SEO fumes

Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from …

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Schema Question - How To Markup

Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. Your website is only as strong as your weakest link, so, the more pages you have "that are indexed and aging" and "linked appropriately or exclusively with the anchor text that page …

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Tactics around page impressions

If the issues in the reviews are real, then deal with them. The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don't get me wrong …

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The lazy way to Google algorithms

Another benefit of collocation is power redundancy, which you would rarely have at your small-business office. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google's customer …

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The secret behind Google algorithms

A large scale of guest blogging only for link purpose is considered as a violation of Google's rules. Guest blogging should bring value not only to both sides (the blogger and the blog host) but for users as well. In relation to building an authority website (websites that ranks in …

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The untapped goldmine of site submissions

You need solid SEO to compete online and to obtain traffic. Period. These sets of rules determine whether the web page is genuine or spam and whether it contains relevant content proving useful to the users in order to have a search-engine result page, which is organised and informative. As …

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This story about webmaster tools will haunt you forever

Concrete pictures instill a higher level of recall than abstract images because they allow the image to be stored in the brain with both visual and verbal elements. The internet marketer then starts optimizing their websites for the search engines by creating good content, manipulating HTML code, such as Meta …

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Top trends in social media to watch

SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site. These keywords are separated by a comma (,) and can be created via the use of Google Adword's Keyword Planner Tool or via Third-Party software. Marketers send event-targeting emails to those …

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Update your conversion rates on a regular basis

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful …

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Useful tips from experts in comment spam

The SEO plan contains information on internal and external proposed optimizations. Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality. As there are so many competitive businesses and niche markets on the World Wide Web, the conventions and …

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Using conversion rates strategies like the pros

To go for it and go for everything in terms of search sometimes means that you're likely to accomplish nothing. The modern way to handle Google inclusion is through the use of sitemaps and a wellstructured site. It is important that your Twitter strategy is dedicated to allowing you to …

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When auditing your site, take time to think about SEM

Web pages that are optimized for the organic listings of a particular search term are more likely to be included in the local search results. Knowledge of an industry is very useful, but so is knowledge of platforms. Slowly, I tinkered and figured out what resulted in more traffic. 80 …

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Why has search engine spiders been so popular?

Search engines will not consider your site to be an authority if the links are only emanating from one type of source. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. I've seen businesses delighted by the …

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Actionable tips on CTR and Pinterest

The most important place to add your SEO keywords is in your content. And the common belief is people generally scan and review the first two pages of the SERP. Content focused on current trends in fashion, design, or marketing that is relevant to a particular time is also not …

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Actionable tips on keyword research and Twitter

Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you're not alone; great research can go relatively unnoticed if it's not highlighted and indexed in the right way. However, if your website not make it to the first …

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Actionable tips on meta tags and Instagram

Consumers at the other end of the spectrum also spend less time in the external search process-but for the opposite reason. These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. Craft …

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Beginner's guide to domain authority

Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. See who links to your competitors, try to connect to the relevant ones and ask for a share. Make sure to craft an engaging email and why you think they'd like to share your …

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Boost site speed and utilise page rank

Repetition helps embed a brand in the consumer's cognitive memory. Within the marketing mix of products, prices, distribution systems, and promotions, firms that speak with one clear voice are able to coordinate and integrate all marketing tools. Now you're definitely going to rank for your keywords. A social network is …

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Difficult things about keyword density

Although the web is less of a wild frontier than it used to be, there is still a place for a David seeking to take on the Goliaths of world commerce. Your role when writing content is to give them the information they're looking for and to make them feel …

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Double Your Profit With These Tips on indexed pages

It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links. Site owners must …

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Easy internal linking

Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you click on the website address listed, you will be forwarded onto your website. Some SEO professionals …

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Fascinating citations tactics that can help your business grow

In most cases, quantitative models are limited to larger organizations with strong computer and statistics departments. In our experience, 100-200s of milliseconds load time is a solid benchmark. This isn't always true. Many free hosts are available on the Internet.

Use organic outreach along with meta tags to make a …

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