The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. Marketing professionals understand that the social …

The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page's design, even a slight detail may impact the user experience. The world of SEO is complex and continually evolving making it difficult for most business owners who do …

The most important place to add your SEO keywords is in your content. And the common belief is people generally scan and review the first two pages of the SERP. Content focused on current trends in fashion, design, or marketing that is relevant to a particular time is also not …

Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you're not alone; great research can go relatively unnoticed if it's not highlighted and indexed in the right way. However, if your website not make it to the first …

Consumers at the other end of the spectrum also spend less time in the external search process-but for the opposite reason. These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. Craft …

Crowdsourcing can create a viral buzz as users view advertisements online, recommend or send favorites to friends, and post links. You shouldn't wait passively for people to finally decide to link to you. One of the best ways to learn about you and your market is to study your online …

Minimize the number of clicks to get to any page, especially those of higher importance. The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it's searching for with as few clicks as possible. Making it user friendly …

Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. See who links to your competitors, try to connect to the relevant ones and ask for a share. Make sure to craft an engaging email and why you think they'd like to share your …

Repetition helps embed a brand in the consumer's cognitive memory. Within the marketing mix of products, prices, distribution systems, and promotions, firms that speak with one clear voice are able to coordinate and integrate all marketing tools. Now you're definitely going to rank for your keywords. A social network is …

Buzz is more powerful than words spoken by a paid spokesperson or endorser. There's a difference between knowing your data and suffering from "analysis paralysis" (i.e., the obsession with data to the point it is ineffective to attain positive business results). Thanks to the specification available within on page …

Although the web is less of a wild frontier than it used to be, there is still a place for a David seeking to take on the Goliaths of world commerce. Your role when writing content is to give them the information they're looking for and to make them feel …

It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links. Site owners must …

Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you click on the website address listed, you will be forwarded onto your website. Some SEO professionals …

Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important for your web content to load quickly in order to guarantee user satisfaction. How powerful a website is in the eyes …

In most cases, quantitative models are limited to larger organizations with strong computer and statistics departments. In our experience, 100-200s of milliseconds load time is a solid benchmark. This isn't always true. Many free hosts are available on the Internet.

Use organic outreach along with meta tags to make a …

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. This may be difficult because consumers collect and integrate information about products …

Marketing experts utilize three models of the information search process: attitudes, values, and cognitive mapping. It doesn't necessarily have to be paragraphs of content you've paid copywriters to write or invested internal man hours to create - it could simply be a short editorial piece unique to the product. Domain transfers …

Creating an effective image requires understanding of how various consumers and organizations view the firm before seeking to build or enhance an image. Some experts believe the internet is slowly killing traditional television. I am the last one to tell a website owner that his job is to become the …

Sharing pieces of content, regardless of if it's from your site or someone else's, is key. Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your …

YouTube is like any other social media network. It takes regular usage, quality content, and lots of interaction to be successful. You will have to not only have a solid SEO plan to excel, you'll need to have time to devote to nurturing your channel and subscriber base. There's no …

We can judge a site visually in as little as 50 milliseconds. And when performing a task, we focus on that and become blind to anything else. When readers find your content, they want to get all the answers and in-depth info, without the need to visit other sites or …

Although many businesses are attempting to connect with their potential customers through paid search (such as with Google AdWords), the opportunity to reach these customers through organic search-the results that are algorithmically generated rather than paid for-remains largely untapped. Many of the things you will be able to quickly fix …

Ensure that your site loads quickly, not just where you're located, but from around the world. However, we're going to let you in on a little secret. Google now supports using the rel="canonical" link element across different domains. This means that you can have similar content on both the …

If you choose to work with a professional SEO agency, then you'll be able to make the most of a professional team of writers, with professional proofreaders to ensure that your content is of the absolute highest quality. Your website should be thematically oriented to specific keywords for optimal rankings …

At the very least, it takes time to implement. What would you type into a search engine to find your business website or page? I believe that the effects of onpage optimization are paramount given the latest changes to the Google algorithm which are looking for natural language and targeted …

There's never any reason to buy or pay for reviews. Announced earlier this year, Google's "mobile-friendly" algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on mobile devices. A search engine targeting strategy can mean several things …

What if it fills them with confidence that they're in good hands? Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are …

High authority links are great, but in my opinion, relevant links win the game every time. The best metric you can use is Domain Rating (DR) from Ahrefs. DR is based upon PR and gives you an idea of the strength of a link from that website. Now that you …

I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. Link building is a long-term project …

Your content isn't relevant to what users are searching for, and doesn't offer a useful answer to their question, causing them to "bounce" back to Google's search results page after visiting your website. A marketer who dives deep on this topic can find dozens of opportunities to enhance their listing …

The more competitive the keyword, the more meticulous the on page optimization should be to offset the tendency for attrition or recession in the SERPs. There is no limit to the design of anchor texts for internal linking, since no Google filter can be used here. But not all duplicate …

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. To use guest blogging to create backlinks, you first have to do a ton of research to find blogs targeted to your audience and keywords. Strategically written website copy …

Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307). Few people bookmark or even save links to sites they visit, but simply trust they will be able to find them again once they return to Google. Strategically written website copy includes well-thought-out internal links and calls …

Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. If it seems like it is, Google probably isn't penalizing it, so there's no reason to disavow it. Think of all the words and phrases that can describe your site or …

Buzz marketing has become one of the fastest growing areas in alternative marketing. Search engines audiences are "in demand" mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but …

What does a search optimization program cover? An integrated approach times the release of individual campaign components in a manner that maximizes a customer's journey from awareness to purchase. The size of the account affects the selection of an in-house team versus an They are looking for shortcuts and ways …

A social media following shows that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media, promoting your website at the same time. What's more is that if you're in the same …

Nobody likes spam, and neither Google. If you are posting spammy comments like all over the internet, you will lose your website's reputation, and you might also lose your rankings in search engines. Even nofollow comments can be suspicious if you abuse them. This may lead to common preferences for …

The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page's design, even a slight detail may impact the user experience. Company leaders allocate money based on what they feel can be spent. A superior strategy over trickery is …

Keyword research is one of the most valuable things you can do to obtain and maintain high search engine rankings and promising SEO results. For most small businesses, a keyword combination contains usually three or more targeted words that describe what you do. There is no simple tweak that conquers …