Mobile phones enable marketers to create location-based mobile advertising campaigns, often called geo-targeting. Your net promoters are those customers who are engaged with your site, so emailing them is a slam dunk. You can stop improving certain pages, but the site as a whole can always be improved. Search engines …

It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. Link building isn't dead. Not by a long shot. After several months, discard the methods that don't work and put more money …

As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what effect does this have on local SEO? Companies using local SEO will need to think about their keywords for voice …

Only target head keywords if it is part of your brand identity, but even then they are rarely worth creating content for. 'Mobile indexing first' means that Google will look at the mobile version of your site to decide how high you should rank. One rule of thumb marketers consider …

Most media planners believe an advertisement requires a minimum of three exposures for an advertisement to be effective. When you're looking at a competitor's web page source code, you'll see the title tag near the top of the page, along with a bunch of tags used to describe the page's …

Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate …

Google's own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for …

Good content will also naturally improve search rankings by attracting more backlinks and social shares. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that's along the same …

An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. Content marketing, or branded content, consists of providing …

Local SEO is making sure your business address is regularly seen on the website. Public relations activities are not standard marketing functions. When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be …

ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently. If consumers are …

One of the first things you 're going to need to do is to fill your site with great content and to use your keywords throughout. There's a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that association …

You can also buy domain name misspellings to capture any lost traffic. Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing …

A visual image requires less brain activity than using one's imagination. Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your …

All sizes and types of SEO agencies exist. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other …

Similarly, your website will be targeting a specific population. SEO, or "search engine optimization", is the process of organically increasing the visibility of a web page in search engines, like Google, Yahoo and Bing. It's easy to take shortcuts with product descriptions on eCommerce websites, especially with similar products. Any …

This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. A 301 redirect tells search engines (and human browsers) that content has permanently moved from one location to another, and automatically redirects the user to the new page. Suffice …

Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from …

Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. Your website is only as strong as your weakest link, so, the more pages you have "that are indexed and aging" and "linked appropriately or exclusively with the anchor text that page …

There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect?-?the only way to know what links are pointing to your site is to have crawled those pages …

If the issues in the reviews are real, then deal with them. The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don't get me wrong …

Another benefit of collocation is power redundancy, which you would rarely have at your small-business office. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google's customer …

A large scale of guest blogging only for link purpose is considered as a violation of Google's rules. Guest blogging should bring value not only to both sides (the blogger and the blog host) but for users as well. In relation to building an authority website (websites that ranks in …

You need solid SEO to compete online and to obtain traffic. Period. These sets of rules determine whether the web page is genuine or spam and whether it contains relevant content proving useful to the users in order to have a search-engine result page, which is organised and informative. As …

Concrete pictures instill a higher level of recall than abstract images because they allow the image to be stored in the brain with both visual and verbal elements. The internet marketer then starts optimizing their websites for the search engines by creating good content, manipulating HTML code, such as Meta …

SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site. These keywords are separated by a comma (,) and can be created via the use of Google Adword's Keyword Planner Tool or via Third-Party software. Marketers send event-targeting emails to those …

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful …

The SEO plan contains information on internal and external proposed optimizations. Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality. As there are so many competitive businesses and niche markets on the World Wide Web, the conventions and …

To go for it and go for everything in terms of search sometimes means that you're likely to accomplish nothing. The modern way to handle Google inclusion is through the use of sitemaps and a wellstructured site. It is important that your Twitter strategy is dedicated to allowing you to …

Web pages that are optimized for the organic listings of a particular search term are more likely to be included in the local search results. Knowledge of an industry is very useful, but so is knowledge of platforms. Slowly, I tinkered and figured out what resulted in more traffic. 80 …

Search engines will not consider your site to be an authority if the links are only emanating from one type of source. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. I've seen businesses delighted by the …

The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. Marketing professionals understand that the social …

The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page's design, even a slight detail may impact the user experience. The world of SEO is complex and continually evolving making it difficult for most business owners who do …

The most important place to add your SEO keywords is in your content. And the common belief is people generally scan and review the first two pages of the SERP. Content focused on current trends in fashion, design, or marketing that is relevant to a particular time is also not …

Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you're not alone; great research can go relatively unnoticed if it's not highlighted and indexed in the right way. However, if your website not make it to the first …

Consumers at the other end of the spectrum also spend less time in the external search process-but for the opposite reason. These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. Craft …

Crowdsourcing can create a viral buzz as users view advertisements online, recommend or send favorites to friends, and post links. You shouldn't wait passively for people to finally decide to link to you. One of the best ways to learn about you and your market is to study your online …

Minimize the number of clicks to get to any page, especially those of higher importance. The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it's searching for with as few clicks as possible. Making it user friendly …

Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. See who links to your competitors, try to connect to the relevant ones and ask for a share. Make sure to craft an engaging email and why you think they'd like to share your …

Repetition helps embed a brand in the consumer's cognitive memory. Within the marketing mix of products, prices, distribution systems, and promotions, firms that speak with one clear voice are able to coordinate and integrate all marketing tools. Now you're definitely going to rank for your keywords. A social network is …