Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences …

Backlinks from older websites may be worth more than links from newer sites. Some studies suggest that the impact of organic listings can be impressive. Google historically has looked for 'exact match' instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword …

Links are integral for connecting each piece of content, ultimately leading to a potential sale. In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don't generally link to an untrusted source, nor do top quality industry blogs …

Owning multiple domain names is the norm today to protect and enhance your brand. The placement of the ad on a search page depends on the price the company pays and the algorithm a search engine uses to determine the advertisement's relevance to a particular search word or phrase. A …

The user always comes first. So, if you can't fit the keyword in naturally anywhere, just forget it and use it in your image alt-text etc. SEO isn't a quick tactic that will suddenly boost traffic to your website; it's a long-term commitment, Link building happens when you manage to …

Best of all, Tell a Friend is another no-brainer when it comes to onsite marketing. Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. They may not consciously realize …

A piece of content related to all the information about SEO is evergreen, but some information might need edits after a while. Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users …

Paid software is not exempt from this rule; it will also have some bugs. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. Link building always paves the way for effective relationship …

Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn't only provide a thin/generic answer, will help with discovery and perceived value. The Web crawlers usually copy all the visited pages so that they can be later processed by a search engine. One …

Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. Marketers can obtain permission by providing incentives for sign-ups, such as information, entertainment, a gift, cash, or entries in …

Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the …

These keywords are separated by a comma (,) and can be created via the use of Google Adword's Keyword Planner Tool or via Third-Party software. Email can be a vital part of a company's digital marketing strategy. The key with evergreen then is that this quality content means something to a …

Digital marketing includes anything with a digital footprint. Marketers seek to engage all current and prospective customerswith the brand in order to achieve success. Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can't help but state that they "can't squeeze all they have to …

In this context, when I talk about custom software I am talking about the design and architecture of dynamic sites or web applications. Rather than having general anchor texts reduced to a few simple keywords, catch-phrases or sentences that describe the content of the links in more detail should be …

Many businesses assume that they don't need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. Matching marketingobjectives with the key targetmarket is …

Your content is there to provide real, relevant information and encourage your user to trust you. It's a good idea to know the sales cycle in your industry because people with different job descriptions have different roles. If you are putting content on your own site, try to keep things …

Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. Content marketing is about creating content that will help Google to find your site and posts and to ensure …

The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say "vacation rentals" five times in 100 lines of code, those phrases will stand out much more than if …

Despite its clear suitability for this purpose, most marketing specialists don't use Twitter to understand and reply to customer feedback. Is it what they want or is it what you want? Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals …

The marketing team considers these differences when designing a communications program. Deciders are individuals who authorize the purchase decisions. SEO is the process of driving traffic from the 'organic', and 'paid' sources to win the rat race of ranking on search engine result pages (SERPs). Time is critical, as it …

Once again, note that communicating with consumers and other businesses requires more than creating attractive advertisements. You get the idea. First of all, you need to understand why SEO is so important. Integrate keywords, not only into the content itself, but also into the title, the meta description and even …