Don't bury information in your article

Backlinks from older websites may be worth more than links from newer sites. Some studies suggest that the impact of organic listings can be impressive. Google historically has looked for 'exact match' instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword …

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Don't forget citations

Links are integral for connecting each piece of content, ultimately leading to a potential sale. In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don't generally link to an untrusted source, nor do top quality industry blogs …

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Having fun with URLs

Best of all, Tell a Friend is another no-brainer when it comes to onsite marketing. Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. They may not consciously realize …

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How I improved my search queries in one day

A piece of content related to all the information about SEO is evergreen, but some information might need edits after a while. Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users …

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Keep an eye on bounce rates

Paid software is not exempt from this rule; it will also have some bugs. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. Link building always paves the way for effective relationship …

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Listen to your customers. They will tell you all about SERPs

Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. Marketers can obtain permission by providing incentives for sign-ups, such as information, entertainment, a gift, cash, or entries in …

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Round the clock SEO

Digital marketing includes anything with a digital footprint. Marketers seek to engage all current and prospective customerswith the brand in order to achieve success. Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can't help but state that they "can't squeeze all they have to …

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Start simple, but don't forget keyword stuffing

In this context, when I talk about custom software I am talking about the design and architecture of dynamic sites or web applications. Rather than having general anchor texts reduced to a few simple keywords, catch-phrases or sentences that describe the content of the links in more detail should be …

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Takeaway tips for web 2.0

Many businesses assume that they don't need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. Matching marketingobjectives with the key targetmarket is …

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Thinking about cloaking makes everything OK

Your content is there to provide real, relevant information and encourage your user to trust you. It's a good idea to know the sales cycle in your industry because people with different job descriptions have different roles. If you are putting content on your own site, try to keep things …

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Types of site changes brought on by keyword research

Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. Content marketing is about creating content that will help Google to find your site and posts and to ensure …

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What can Twitter teach you about hits

Despite its clear suitability for this purpose, most marketing specialists don't use Twitter to understand and reply to customer feedback. Is it what they want or is it what you want? Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals …

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Who else wants to know the mystery behind cloaking ?

The marketing team considers these differences when designing a communications program. Deciders are individuals who authorize the purchase decisions. SEO is the process of driving traffic from the 'organic', and 'paid' sources to win the rat race of ranking on search engine result pages (SERPs). Time is critical, as it …

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