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  1. How to diagnose plugins related issues

    Many SEO's still believe that PR exists in some form. Essentially, PR is a score of the strength of a website's backlink profile. People don't read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. If you …

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  2. Everything you need to know about keywords

    For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It's counterproductive. It's is a signpost of a …

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  3. Short Story: The truth about googlebot crawlers

    Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

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  4. Measure and Improve by paying attention to analysis

    User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! Only target head keywords if it is part …

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  5. Useful tips from experts in scraping

    I believe that any Google optimization effort cannot be effective unless on-page optimization is thoroughly addressed at the start of any search engine optimization initiatives. Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings …

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  6. How to survive your first encounter with non reciprocal links

    Advertisers utilize several persuasion methods. IIS naturally favors Microsoft development platforms such as ASP.NET and C#. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless …

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  7. A focus on offsite SEO to benefit search engine placement

    The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website's purpose …

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  8. The reason everyone loves stickiness

    Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Each type of algorithm definitely looks at different aspects of the webpage, such as Meta tags, title tags, links, keyword density …

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  9. Winning tactics for ROI

    Developing brand loyalty and increasing sales constitute the ultimate goals of any marketing program, including social media marketing. SEO experts have been talking about mobile technology for a while now. This year, it's even more important than ever that you sit up and listen to what they're saying. It's now …

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  10. The secret behind Google algorithms

    A large scale of guest blogging only for link purpose is considered as a violation of Google's rules. Guest blogging should bring value not only to both sides (the blogger and the blog host) but for users as well. In relation to building an authority website (websites that ranks in …

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  11. Focus on ROI Instead of page impressions

    There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. This may be difficult because consumers collect and integrate information about products …

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  12. Follow a consistent cadence towards forums

    Sharing pieces of content, regardless of if it's from your site or someone else's, is key. Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your …

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  13. Clear and unbiased facts about keyword density

    Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. Spending on advertising in videos on sites such as YouTube has risen to $4.6 …

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  14. Don't forget citations

    Links are integral for connecting each piece of content, ultimately leading to a potential sale. In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don't generally link to an untrusted source, nor do top quality industry blogs …

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  15. What can Twitter teach you about hits

    Despite its clear suitability for this purpose, most marketing specialists don't use Twitter to understand and reply to customer feedback. Is it what they want or is it what you want? Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals …

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