Taboos about conversion rates that you should know

Google would pick one of these pages at random to index, and completely ignore the other version. When Google demotes your page for duplicate content practices, and there's nothing left in the way of unique content to continue ranking you for - your web pages will mostly be ignored by Google …

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Simple-to-understand RSS feeds will convey information more easily

Increasingly specific and much longer search queries are required in order to find the right information. Browsers differ in how they treat invalid code so you should always use valid HTML to avoid browser specific issues. Some websites use pages with endless scrolling. Although Google can index these pages to …

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SEO for Lead Generation and Direct Marketing

Short URLs are more appealing to users in search results, are easier to remember and are simpler to type without making mistakes. Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research products and services. Without an inviting …

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Is this the end of reporting as we know it?

Query refinements are the queries searchers type in after doing an initial search. They might do these refinements right away (without clicking on results) or after visiting a few pages and then returning to the search engine. Today's consumers spend an average of five hours and 16 minutes in front …

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Interesting facts I bet you never knew about page rank

However, the difference is that SEO only affects the unpaid or organic results, and seeks to improve a website's ranking relative to the order of results displayed on the page. What does the project schedule look like? SEO for small businesses doesn't need to be complicated. You can improve your …

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Enhance firm image

An advertisement placed in more than one venue reduces competing ad interference. Good SEO also tends to simultaneously improve a website's usability. The transition from Web 1.0 to Web 4.0 changed the ways in which consumers communicate and interact with companies through engagement programs, cloud operations, and web …

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How Should You Use Search Activity Data?

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. In marketing communications, feedback includes purchases, inquiries, complaints, questions, store visits, blogs, and website hits. Too many internal links can result in the …

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Intent

Use bullet lists. The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to understand the structure of your …

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Things that make you love and hate user generated content

For example, you have been creating webpages and blog posts that are just 200-300 words. Search engines do not look favorably upon websites that contain a lot of broken links and thus give them a bad ranking. Content quality, content amount, and website information are all factors in your Page …

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Turn your SEO campaigns into a high performing machine

emerged in the clumsy form of http:// akebono.stanford.edu/yahoo (this URL no longer exists, but you can read about Yahoo!'s history in more detail at http://docs.yahoo.com/info/misc/history.html). Message arguments, product information, and benefits should be placed in the copy. Oftentimes, low-quality …

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Having fun with walled garden sites

There haven't been many changes to the world of search marketing which have had such a powerful effect as the rise of voice search is currently doing. The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as accurately …

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Measure and Improve by paying attention to duplication

ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently. If consumers are …

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Top trends in rankings to watch

A social media following shows that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media, promoting your website at the same time. What's more is that if you're in the same …

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