Myths and misconceptions about authority sites

Part of it comes from the brilliance of Googles algorithm. I sometimes run across clients who have loads of PDF files that they just want to post on their websites. Your business’ needs are undoubtedly unique, so you need to understand the features and figure out a way to pick …

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Using SEO strategies like the pros

But no matter how relevant a book may be to your interests, it won't matter if the book isn't currently on the shelves. On the other hand, white hat SEO is an effective approach to optimizing your website for search engines and building a sustainable business online. Award winning Lucy …

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Give a thought to quality when outlining your web strategy

Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage Analytics and data modeling are what initially drove me to become an SEO. Before you can write an optimized title tag …

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Using Java Applets

One is technical SEO. The "title tags", or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also …

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How we improved our Google algorithms in on week

It pays to start at the beginning and decide if you need to worry about SEO or not. Most businesses do, but some don't. Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories. Even if you aren't working …

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Can link research really make a difference?

The average time consumers view online video ads is 21.4 seconds, compared to 13.6 seconds for television. People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. Google Trends is …

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The Role of Marketing Messages in Cognitive Mapping

Consequently, with the right content marketing and SEO elements, it will deliver high rankings where it can be easily found by your target audience. Short paragraphs: Write short paragraphs, preferably 3-4 sentences at most. Breaking down your content into short paragraphs makes it more digestible for your readers. The meta …

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Find a simple guide to landing pages and read up about it

Search engines are the key to making your site more than a fading mirage in the desert. When you understand the basics of search engine optimization you can use slight modifications to optimize virtually anything online. I think it's good to have lots of content on the website given the …

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Are search volumes affected by javascript

Basically, the content needs to flow naturally and contain useful content that is in line with the overall point of the page. Get specific by taking a structured approach. It's not enough to focus on the right keyword-you need to make sure that you're communicating the 'right' information to Google …

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Learning about blogs

Search engine optimization or SEO in short, is a set of rules which can be followed to optimize your website for search engines and thus improve their search engine rankings. It's usually a blend of search engine hosted tools, third-party testing tools, and automation tools. One of the very first …

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Can ROI help improve my search engine placement?

You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' …

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Go long-tail and forget googlebot crawlers

Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole. Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences …

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Is this the end of organic links as we know it?

Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely... While you don't want to over do it, these keywords help Google associate your pages with searcher's queries. Since …

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Learn to do web 2.0 like a pro

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what's working for them to one's own website. Choose keyword frequency over keyword density. Creating and launching a fully-fledged website is not enough …

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How to deal with offsite SEO

If you're approaching your content marketing from a creative perspective, your content will never be the same as another. Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Most sites have moved to an adaptive design, which …

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Invest in link building

Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. If so, would you feel comfortable giving us a review online? A good …

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Quick tips regarding keyword research

Social media messages can be combined with offline advertising and promotions.In the communication process, feedback takes the form of the receiver's response to the sender. Search engines pay attention to how long a user stays on your website and the pages they view. Using social media for your business …

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Be mindful of link building

Check out my Complete Guide to Link Building to find the best methods currently in use. A current situational analysis involves examination of the firm's ongoing market situation. It helps the search engines quickly determine what the page is about. Developers who aren't already focused on SEO requirements aren't necessarily …

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Does the content bring through traffic outside of organic search?

Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. A business-to-business advertiser offering internet services tries to focus on the severity of downtime if a company's internet server goes down or is hacked. Long-form …

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Hidden facts about mobile search

Some online companies are still forced to turn away international orders because they do not have processes in place to fill them. Keyword density is a tireless SEO myth. The active sentence, There are plenty of online tools that you can use for this purpose, including Open Site Explorer, Majestic …

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Make a good use of webmaster tools

Good content will also naturally improve search rankings by attracting more backlinks and social shares. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that's along the same …

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Make analytics your centre of attention

An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. Content marketing, or branded content, consists of providing …

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Useful tips from experts in comment spam

The SEO plan contains information on internal and external proposed optimizations. Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality. As there are so many competitive businesses and niche markets on the World Wide Web, the conventions and …

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Difficult things about keyword density

Although the web is less of a wild frontier than it used to be, there is still a place for a David seeking to take on the Goliaths of world commerce. Your role when writing content is to give them the information they're looking for and to make them feel …

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Make link bait a priority

High authority links are great, but in my opinion, relevant links win the game every time. The best metric you can use is Domain Rating (DR) from Ahrefs. DR is based upon PR and gives you an idea of the strength of a link from that website. Now that you …

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Make sure you know exactly what you're doing with backlinks

I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. Link building is a long-term project …

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Self-publishing Parasite SEO based purely on analysis

The more competitive the keyword, the more meticulous the on page optimization should be to offset the tendency for attrition or recession in the SERPs. There is no limit to the design of anchor texts for internal linking, since no Google filter can be used here. But not all duplicate …

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What everyone ought to know about comment spam

Although nobody knows the exact ranking formula, each search engine has its own take on ranking factors. One notable difference is with the Sun Java platform, which requires the use of an application server. To buildloyalty, marketers seek to engage customers with the brandat every contact point; that is, any …

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Don't bury information in your article

Backlinks from older websites may be worth more than links from newer sites. Some studies suggest that the impact of organic listings can be impressive. Google historically has looked for 'exact match' instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword …

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