Concentrate really hard on your site's duplicate content

You're definitely familiar with Google search in general; its primary function is to give users a list of the best, most relevant results for their search queries-and, unless you're a hardcore Bing user, you'd probably agree it's doing a pretty good job. Before I go any further, I should answer …

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A focus on webmaster tools to benefit search engine placement

People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. It didn't always work, but it was enough to tank small businesses who didn't know they …

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Mobile-First Indexing: Fix issues around bounce rate

Depending on how you classify SEO, there's really only one primary goal: attain higher ranks in search results. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user's intent and search behavior. Users no longer have to …

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Making the most of SEO by comprehending URLs in a detailed way

Machine translation is not there yet, and it is questionable whether it will ever get there. The value of providing the best information to their customers is that they can charge businesses for reaching these customers. Your GP, or possibly a physiotherapist, will discuss the benefits you can expect from …

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Fresh ideas on how to improve your javascript

Most agencies demand a minimum term for new contracts-this is actually a good thing, because it takes time for results to develop, and a minimum contract duration prevents premature departures. This data from pay-per-click advertisements will be useful in finding out search keywords, user preferences, and other helpful information. To …

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Make use of free tools to check canonical URLs

And I would add that some segment of the population (maybe 10-15%) still use in-car GPS devices so it is important there as well. This will clearly demonstrate to Google how your locations are set up, and how they all relate to your master brand. The expensive price of a …

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Actionable tips on web crawlers and Instagram

With White Hat tactics, search engines are more likely to uphold your rankings as you continue to grow and add more content, so if you're a website that is need of a constant flow of visitors - this is the only tactic that you will need. If content can be reproduced …

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We've reached a tipping point when it comes to analytics

To achieve success, companies integrate email marketing programs with other channels. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. The main idea behind the traditional link building to …

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Personalization counts: how does domain authority fit into this?

According to Moz's Beginner's Guide to SEO, Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Thinking in terms of the user, a category with only 1-3 products usually doesn't provide the greatest browsing experience. It may be your best option if …

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The secret to finding world class tools for quality

Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. Don't just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in …

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Warning: These mistakes could destroy your rankings

Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating …

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Why most people will never be great at non reciprocal links

Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. In recent years, the ways marketing professionals approach ethnic marketing have changed. To increase brand recall, frequency becomes …

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Create an e-book or guide every few months

In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. Fast load times aren't just essential for a great user experience - they also significantly impact search rankings. Assuming you can skip SEO …

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Design + webmaster tools = Greatness

The page title is still one of the most important ranking factors for Google, so you have to make sure it's optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn't too long. Set up paid search …

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Go long-tail and forget rankings

A business model that calls for generating revenue by selling ads operates in a fundamentally different marketing mode. Closely tied with consumer video reviews is the re-creation of broadcast ads. But still you face other challenges. An alternate name for the process in the context of search engines designed to …

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Layout, formatting and cloaking combine to make great SEO

There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. The media strategy spells out the media to be used and the creative considerations. Good ways to boost readability include breaking …

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Never underestimate the influence of keyword stuffing

Avoid the use of symbols in URLs and prefer more human readable alternatives. If you have a multiple site strategy selling the same products - you are probably going to cannibalise your traffic in the long run, rather than dominate a niche, as you used to be able to do. Test …

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Your key to success: indexed pages

Today it takes a lot more effort for sites to be ranked well. This will give you greater scope to attract people to your website and if the content is good enough, it will rank highly for them to see.Luckily for online businesses and a specialist SEO agency alike …

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Are search volumes affected by RSS feeds

By starting a blog - or taking an existing blog up a notch - you can increase your influence and establish stronger relationships with potential and current customers. What are the components of an integrated marketing communications program? A "link" is when another website talks about yours and "links" to you as …

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Fun with reporting for now

The key phrase in an advertisement, the tagline, should be something memorable that identifies the uniqueness of a brand or conveys some type of special meaning. A dissatisfied consumer can use social media and Twitter and instantly be "heard" by thousands of people within hours, or even minutes. The consumer's …

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Useful tips from experts in landing pages

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don't target and rank for the right terms, your audience won't be able to find you. So one of the most important SEO tactics is …

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Wait. Are googlebot crawlers really that simple?

Social media interactions are a worldwide phenomenon. Make note of the unique characteristics on-page and in the source. Read and understand heat maps, know your visitors/users and occasionally test your user interface. People can use a site like Scoop.it to aggregate their own pages of links on certain …

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Reasons why marketers love 301 redirects

Similarly, your website will be targeting a specific population. SEO, or "search engine optimization", is the process of organically increasing the visibility of a web page in search engines, like Google, Yahoo and Bing. It's easy to take shortcuts with product descriptions on eCommerce websites, especially with similar products. Any …

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Tactics around page impressions

If the issues in the reviews are real, then deal with them. The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don't get me wrong …

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How I improved my search queries in one day

A piece of content related to all the information about SEO is evergreen, but some information might need edits after a while. Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users …

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Takeaway tips for web 2.0

Many businesses assume that they don't need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. Matching marketingobjectives with the key targetmarket is …

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Types of site changes brought on by keyword research

Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. Content marketing is about creating content that will help Google to find your site and posts and to ensure …

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