Check navigation and UX factors

Optimizing your site's speed score is an important factor because your visitors aren't going to wait around for your page to load. They have thousands of options to choose from on the web, and if your blog isn't loading fast enough, they will hit the back button to explore the …

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Mobile-First Indexing: Fix issues around bounce rate

Depending on how you classify SEO, there's really only one primary goal: attain higher ranks in search results. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user's intent and search behavior. Users no longer have to …

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Find out more about SEM

The go-to example is Yelp, an aggregator of local business information and customer reviews, but there are several other sites with a niche focus, such as UrbanSpoon or TripAdvisor. Others are more focused on output. Get unique unusual gifts ideas, discover this year's top gifts and choose the best gift …

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Don't forget RSS feeds

From onsite optimization and ongoing content, to social media activity and offsite link building, the most successful companies are the ones that pay attention to every facet of SEO. Search engine bots are entirely different entities. What better than a walk in the park with the family at Bath this …

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Understanding stickiness

On one hand, it makes logical sense-if each location is different, why not try to rank on each site individually? Neither is a good indication of user experience; both imply that a user has left the site after visiting this particular page. Recently, I came across this interesting large rocking …

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Fresh ideas on how to improve your javascript

Most agencies demand a minimum term for new contracts-this is actually a good thing, because it takes time for results to develop, and a minimum contract duration prevents premature departures. This data from pay-per-click advertisements will be useful in finding out search keywords, user preferences, and other helpful information. To …

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Are you making these RSS feeds errors?

SEO requires so much content because it wants to grow. Google doesn't want to see a stagnant, unchanging website. It wants to know you're building up strong, useful and relevant content so it can deliver the best results for every search. However, usually companies contemplate them individually, and a joint …

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Clear and unbiased facts about scraping

Growth hackers extend beyond marketing into product development, because user retention is a key goal. While, for the most part, social media doesn't have an instant ROI, you are creating a larger awareness of your brand. Facebook, the largest social media site, hosts more than 1.2 billion users worldwide …

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Things about onsite SEO you have to experience yourself

Are they keywords related to my lead-generating content? Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your site for the future of search engines. Some people prefer the illusion that they make rational purchasing decisions rather than emotional ones. Recently …

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Follow a consistent cadence towards authority sites

If a vendor cannot tell you specific results they've gotten for other people, they do not warrant your trust. Americans conduct more than 20 billion online searches a month, and worldwide, we type into a search box 131 billion times monthly. That's 29 million searches per minute. (Google alone receives …

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Short Story: The truth about googlebot crawlers

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

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Actionable tips on bounce rates and Facebook

In contrast, any person who happens to be in the area and has a cell phone can post a tweet with a hashtag and a photo or a video, which becomes available worldwide within a few seconds. Testimonial link building is a win-win scenario. Many businesses offer you the chance …

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Lets look at our approach to SERPs

Service companies tend to favor media advertising. I was asked what seemed like a pretty simple question for this video which is "why is SEO difficult?" and you know, on the surface it's tempting to just be able to say "oh you know, it's complex, there's a lot to it …

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The main aim of your content

Action-oriented advertising takes place in the business-to-business sector. Google is showing Context is King when it comes to indexing people in Google's Index. Websites can benefit from mixing evergreen content with their fresh posts and pages. Making money is a very broad-based objective.

Be sure to use your long-tail terms …

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Self-publishing Parasite SEO based purely on 301 redirects

Another way that having your keywords in the URL helps is when it comes to link building for Google. In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. SEO is important for every …

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I urge you to think about onsite SEO

Customer friendliness and ease of use remain primary. You get a server all to yourself in addition to a much better service-level agreement (SLA). At that point, company leaders consider what they wish to change, why, and how they intend to accomplish it. Effective content curation, better accessibility practices and …

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How do our marketing activities compare with our competitors?

As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it's wise to start thinking of your company or organization's fans as extensions of your inbound marketing team. Use it before it ceases …

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The secret to finding world class tools for quality

Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. Don't just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in …

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Taboos about cloaking that you should know

Advertising offers an excellent venue to increase brand awareness. Today, queries don't just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. The goal remains the same: to coordinate marketing …

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Why most people will never be great at non reciprocal links

Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. In recent years, the ways marketing professionals approach ethnic marketing have changed. To increase brand recall, frequency becomes …

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Useful tips from experts in scraping

I believe that any Google optimization effort cannot be effective unless on-page optimization is thoroughly addressed at the start of any search engine optimization initiatives. Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings …

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Are search volumes affected by bounce rates

Never start a new sentence on a new line just because it happens to look neater; there needs to be a reason for making a new paragraph. Visual consistency leads the viewer and moves the message from short-term to long-term memory. Local Keywords - When it comes to local SEO, local …

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Learn to do plugins like a professsional

That is what it's all about. For a search engine to be able to display relevant results when a user makes a search query, there has to be an archive of available information for it to select from. This archive is called an index. Every search engine has its own …

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Less is always better when it comes to link exchanges

In fact, three out of four local results included websites who had "seo" in their URL. Ensure that your users can get to their information quickly. Place your keyword(s) in the first twenty-five words on your web page and the last twenty-five words on your web page. However, social …

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Never underestimate the influence of keyword stuffing

Avoid the use of symbols in URLs and prefer more human readable alternatives. If you have a multiple site strategy selling the same products - you are probably going to cannibalise your traffic in the long run, rather than dominate a niche, as you used to be able to do. Test …

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Are search volumes affected by RSS feeds

By starting a blog - or taking an existing blog up a notch - you can increase your influence and establish stronger relationships with potential and current customers. What are the components of an integrated marketing communications program? A "link" is when another website talks about yours and "links" to you as …

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Bend over backwards to satisfy your customers

Allocating larger amounts at the beginning of a product introduction helps build brand awareness and brand equity. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page's code) can …

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Intent

Use bullet lists. The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to understand the structure of your …

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The hidden agenda of conversion rates

If you're trying to build credibility, then make the effort to cite the information you're referencing and link out if it makes sense. Use as many data sources as possible to identify all the URLs that are needed to take into consideration for the migration: those identified from your own …

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Turn your SEO campaigns into a high performing machine

emerged in the clumsy form of http:// akebono.stanford.edu/yahoo (this URL no longer exists, but you can read about Yahoo!'s history in more detail at http://docs.yahoo.com/info/misc/history.html). Message arguments, product information, and benefits should be placed in the copy. Oftentimes, low-quality …

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