Create an e-book or guide every few months

In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. Fast load times aren't just essential for a great user experience - they also significantly impact search rankings. Assuming you can skip SEO …

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Demographic segmentation

earch engines don't read images, they read the ALT text instead. You should use an ALT attribute to help engine crawlers better understand the meaning of an image and what it represents. Sometimes the best way to get links is not to ask for them. That doesn't mean you should …

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Design + webmaster tools = Greatness

The page title is still one of the most important ranking factors for Google, so you have to make sure it's optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn't too long. Set up paid search …

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Don't forget about link exchanges

If you have different sections of your site, or domains for each country, enter each one in the relevant directories: Google Places, Bing Business Portal, or any other directory that's relevant to your region. Google also takes extra focus on the anchor texts. Just like the page content, the backlink …

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Enhance firm image

An advertisement placed in more than one venue reduces competing ad interference. Good SEO also tends to simultaneously improve a website's usability. The transition from Web 1.0 to Web 4.0 changed the ways in which consumers communicate and interact with companies through engagement programs, cloud operations, and web …

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Find a simple guide to link research and read up about it

Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear in the reviews. There's also a correlation between high rankings and a mention of the city in the review …

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Go long-tail and forget rankings

A business model that calls for generating revenue by selling ads operates in a fundamentally different marketing mode. Closely tied with consumer video reviews is the re-creation of broadcast ads. But still you face other challenges. An alternate name for the process in the context of search engines designed to …

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Thinking about offsite SEO makes everything OK

Most modern SEO agencies will continue to proclaim that content is king (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. At the top …

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Your key to success: webmaster tools

As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers' problems, and make your content and SEO practices natural and relevant. The concept of 'link' is changing in that …

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Double Your Profit With These Tips on link exchanges

Are there specific timelines? In an abstract image, the subject becomes more difficult to recognize. Upgrades to the Google interface have enhanced the user experience from start to finish. Advertisements highlight price, style,

Unexpected ways page impressions can help with getting your website noticed

Keep in mind that the more …

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Installation and Setup

You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. The best measure of your content's value is user satisfaction. If users …

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Losing Focus on keyword research

It is not enough to optimize the content on your page. You must also optimize the images. Add keywords to the file name of the image and the image alt text so that the search engines crawl the images as well. Did they leave right away and go back to …

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Winning tactics for SEO

A well-designed market communications analysis begins with the marketing team identifying strengths and weaknesses of local competitors and places in which opportunities exist. Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for …

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Does the content bring through traffic outside of organic search?

Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. A business-to-business advertiser offering internet services tries to focus on the severity of downtime if a company's internet server goes down or is hacked. Long-form …

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Focus on performance, user experience, and social media

Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. You should do some sample searches and look at the results. Ensuring that you are ready and waiting for your customers when they …

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Having fun with walled garden sites

There haven't been many changes to the world of search marketing which have had such a powerful effect as the rise of voice search is currently doing. The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as accurately …

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Is this the end of user generated content as we know it?

Only target head keywords if it is part of your brand identity, but even then they are rarely worth creating content for. 'Mobile indexing first' means that Google will look at the mobile version of your site to decide how high you should rank. One rule of thumb marketers consider …

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Learn to do nofollow links like a pro

Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate …

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Make a good use of webmaster tools

Good content will also naturally improve search rankings by attracting more backlinks and social shares. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that's along the same …

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Make your website easy to access and well organized

Local SEO is making sure your business address is regularly seen on the website. Public relations activities are not standard marketing functions. When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be …

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Naturally use the keyword throughout the content

One of the first things you 're going to need to do is to fill your site with great content and to use your keywords throughout. There's a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that association …

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Pay particular attention to CTR when performing an audit

A visual image requires less brain activity than using one's imagination. Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your …

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Reasons that people rely on stickiness

All sizes and types of SEO agencies exist. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other …

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The lazy way to Google algorithms

Another benefit of collocation is power redundancy, which you would rarely have at your small-business office. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google's customer …

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Useful tips from experts in comment spam

The SEO plan contains information on internal and external proposed optimizations. Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality. As there are so many competitive businesses and niche markets on the World Wide Web, the conventions and …

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When auditing your site, take time to think about SEM

Web pages that are optimized for the organic listings of a particular search term are more likely to be included in the local search results. Knowledge of an industry is very useful, but so is knowledge of platforms. Slowly, I tinkered and figured out what resulted in more traffic. 80 …

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Easy internal linking

Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you click on the website address listed, you will be forwarded onto your website. Some SEO professionals …

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Follow a consistent cadence towards forums

Sharing pieces of content, regardless of if it's from your site or someone else's, is key. Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your …

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It is very important that your web pages get targeted traffic

If you choose to work with a professional SEO agency, then you'll be able to make the most of a professional team of writers, with professional proofreaders to ensure that your content is of the absolute highest quality. Your website should be thematically oriented to specific keywords for optimal rankings …

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Let's talk about scraping

There's never any reason to buy or pay for reviews. Announced earlier this year, Google's "mobile-friendly" algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on mobile devices. A search engine targeting strategy can mean several things …

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Make sure you know exactly what you're doing with backlinks

I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. Link building is a long-term project …

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Self-publishing Parasite SEO based purely on analysis

The more competitive the keyword, the more meticulous the on page optimization should be to offset the tendency for attrition or recession in the SERPs. There is no limit to the design of anchor texts for internal linking, since no Google filter can be used here. But not all duplicate …

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What everyone ought to know about page rank

The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. If any campaigns, emails, or paid search are used in conjunction with your specific page monitoring tests, it will throw data off slightly. It …

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