High advertisement ratio can be mitigated by using plugins

Conversion rate optimization is the process of optimizing a website through various tests and iterations in order to increase the amount of leads, sales or other specified goals a business owner has identified - a form submission, phone call, appointment inquiry, product purchase or email subscription for instance. In terms of …

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Quality over quantity when it comes to webmaster tools

If you pay attention to that, you will make it easier not only for humans to identify what your site is all about - you will also make it easier for search engine robots to give your pages their proper weight. The more you can make it look a human-made every …

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Unlocking the mystery of URLs

There is an old adage used by webmasters which sum up most successful websites, "content is king". It's important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and entertainment …

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Make your site easier to navigate by using javascript

Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash …

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Discover the connection between user experience SEM

Although there are many ways to improve site speed, image compression can typically make an immediate impact. Products with strong brand equity are often chosen over products with low brand equity or brands that employees in other firms know less about. Your website or company logo should be present on …

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Turn your URLs into a high performing machine

I will now show you how to research the competition using a real-world example so you can do it for your own website. If it does not already exist, thin content is easy enough to prevent. Because time is the most valuable resource for small businesses (link is external) , the …

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Consider backlinks at the inception

Each target market or market segment will be selected, in part, because the company, product, or brand position matches the segment. Firms with experience often set selection criteria in advance in order to reduce any biases that might affect decisions. Brands are more likely to be chosen over others when …

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Less is always better when it comes to keyword stuffing

Worse case scenario your website is hit by the Google Panda algorithm. Now that you know what is thin content according to Google, how to avoid thin content penalty? Recency theory notes that a consumer exhibits selective attention and focuses on personal needs and wants as he considers advertisements. People …

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Succeeding in SEO means paying attention to quality

The best links to your website are the ones coming from real websites, with good content and lots of social media shares. The tech giant has such a big share of the market that 'Googling' has become a verb. SEO's need to have the skill and experience to help the …

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Bend over backwards to satisfy your customers

Allocating larger amounts at the beginning of a product introduction helps build brand awareness and brand equity. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page's code) can …

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Installation and Setup

You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. The best measure of your content's value is user satisfaction. If users …

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Winning tactics for SEO

A well-designed market communications analysis begins with the marketing team identifying strengths and weaknesses of local competitors and places in which opportunities exist. Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for …

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This story about webmaster tools will haunt you forever

Concrete pictures instill a higher level of recall than abstract images because they allow the image to be stored in the brain with both visual and verbal elements. The internet marketer then starts optimizing their websites for the search engines by creating good content, manipulating HTML code, such as Meta …

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Double Your Profit With These Tips on indexed pages

It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links. Site owners must …

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What everyone ought to know about splogs

You get a server all to yourself in addition to a much better service-level agreement (SLA). You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. Keywords are less often used nowadays as the …

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Are you fully aware of all of your website's issues?

In today's SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn't work as well for e-commerce websites. For example, if you allow public blog comments, a targeted email to your net promoters can yield a …

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Keep an eye on bounce rates

Paid software is not exempt from this rule; it will also have some bugs. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. Link building always paves the way for effective relationship …

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Start simple, but don't forget keyword stuffing

In this context, when I talk about custom software I am talking about the design and architecture of dynamic sites or web applications. Rather than having general anchor texts reduced to a few simple keywords, catch-phrases or sentences that describe the content of the links in more detail should be …

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